Denim brand Wrangler has joined forced with Lizzie Jagger (daughter of Rolling Stone Mick Jagger) to create a line of jeans that contain a moisturizing treatment in the denim. The jeans come with three different moisturizers: aloe vera, olive extract, and a “smooth legs” version that promises to combat cellulite. The New York Post says the moisturizing agent is bound directly to the denim fibers with heat. The jeans, which look like they’re only sold in the UK right now, cost about $135 when you factor in the exchange rate.
And how do you care for a pair of jeans with lotion in them? You don’t wash them very often. And once you do, you spray them with more lotion. (Lotion sold separately.)
Asos will be selling the jeans on January 28. Will you buy a pair?