Just as social media influenced the 2012 election, yesterday’s inauguration also saw high levels of interaction on sites like Twitter. Twitter shared that there were 1.1 million tweets sent between 11:27 am ET on January 21 and 12:32 am ET on January 22.
The line in President Obama’s speech of “we cannot mistake absolutism for principle…” was the most-tweeted moment, with 27,795 tweets per minute.
Naturally, the inauguration in 2009 wasn’t anywhere near these levels, with only 82,392 tweets sent during the event, with an average of 3,210 tweets per minute.
But talk of the 2013 inauguration on social media wasn’t all serious. Users got excited for Beyonce, loved Michelle Obama’s new bangs and Sasha and Malia’s purple coats, and returned to a theme from the 2009 inauguration: Aretha Franklin’s 2009 inauguration hat.
President and Mrs. Obama have gotten more involved on social media — Twitter in particular — and a tweet from @WhiteHouse with an image of President Obama and a quote from his second inaugural address had been shared more than 3,500 times, according to the Wall Street Journal.
Throughout the President’s second term, are you excited for how he and the White House will continue to use social media? Do you follow him or Michelle Obama on Twitter?