Tech Talk: BlackBerry’s Trying to Hang In There, Introduces BlackBerry World

January 22, 2013  |  

Eric Reed/AP Images for BlackBerry

Oh you BlackBerry… Trying so hard but still in so much trouble.

Research in Motion has renamed its app store BlackBerry World, dropping the App from between the two words. According to Mashable, it’s a rebranding by the company that seeks to acknowledge the music and video content that it will offer with the new BlackBerry 10 mobile platform that’s just days from launch.

According to ZDNet, the BlackBerry 10 aims to bring “excitement” back to the mobile world, with “leaked” images showing a new interface with a new design. The video in the story (it’s in German with a few subtitles) talks up some of the things that the speaker says are improvements upon the iPhone, but it looks a lot like the iPhone as well. The advancements will likely convince those that are still fans of the BlackBerry to upgrade. But the key to regaining market share will be convincing those that have moved on to Android or Apple devices to switch.

Perhaps conceding that it has done better in the area of software than design, there’s word that RIM might be willing to license the software to devices produced by other companies.

“But before doing anything drastic, [RIM CEO Thorsten] Heins said, the company will wait to see how the company’s own devices running BlackBerry 10 perform in the market,” reports the Los Angeles Times. Are you interested in the new BlackBerry 10 device? Would you be more interested if the insides of the BlackBerry were in another device?

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  • loreleipbl

    Sorry, BlackBerry (BB), but back in Jan 2009 when the Secret Service let it be known that then President-elect Obama’s BB had to be literally pried out of his hands, you folks dropped the ball! That was 50 million dollars worth of free publicity you let swirl right on down the drain. Many folks, myself included, had never even heard of BB before then. Had it been me, within a day and a half I would have had a kickbutt TV commercial running in every major market in the country depicting a lookalike Obama being chased & gently wrestled down on the White House lawn and his BB seized by suited guys, all while Al Green’s “I’m So In Love With You” played in the background. Holy cow, I would have bought 3 just on g.p! But, ho hum, you ignored him. So we ignored you. Don’t cry about it now – it happens a lot. Question; how in the H did Ford and Chevy let Toyota tow the Space Shuttle and acquire lifetime bragging rights? Whoever dropped the ball on that one should be paddled, too. Toyota has wasted no time milking it for all it’s worth!

  • NeaJ

    I recently switched from Blackberry to Apple & there’s no turning back. The Blackberry was the worst phone I’ve ever had. It freezes up constantly, you can barely watch videos on it, etc. There aren’t enough hours in the day for me to explain all the problems with the Blackberry so I’ll just say good luck to them cause they’re gonna need it. Now I you’ll excuse me I’m about to put my Blackberry in a time capsule.