Why I Won’t Listen to Beyonce

January 21, 2013  |  

Photo Credit: Wenn.com

From BlackVoices

Today and again in two weeks all eyes will be on Beyonce Knowles as she performs at the inauguration and Super Bowl. As someone who has music from every solo album Beyonce has ever recorded, I can say that I have been a long time fan. So I never thought I would be giving people — especially children and communities of color — this piece of advice: do not listen to Beyonce.

You would have to be living in a bubble to have missed the news that Beyonce cut a reported $50 million, multi-year deal with PepsiCo. Although the deal may meet Beyonce’s and Pepsi’s mutually-beneficial marketing needs, it does not serve the best interests of the U.S. public, which is in the midst of working to combat an obesity epidemic.

While the marketing tactics of soda companies are not new — after all, Beyonce, Sofia Vergara and so many other superstars past and present have been used by soda companies to encourage people to consume unhealthy beverages for decades — what is new is that this deal comes during a time of increased public concern about the role that sugar-sweetened beverages play in contributing to weight gain.

Read the rest at BlackVoices

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  • tjlynne

    Well I guess if I stop listening to Beyonce because of her pepsi endorsement then I shouldnt watch movies with roseanne, Betty White, Robin Williams and everyone that showed up in the Snickers commercials because candy bars make you fat too because im that weak minded

  • Me personally I am not a fan but wth does Beyonce getting an endorsement deal have to do with anything? This was a dumb article and ol girl who wrote it needs to have several seats..smdh

  • TeeCee

    She CANNOT be serious!

  • Guest

    There are several reasons not to listen to Beyonce. This just isn’t one of them!!!

  • Ciekiesha Spikes

    They could have the POTUS himself endorse Pepsi and I still would not drink it because it’s disgusting. I am not a Beyonce fan, but she is not the one pumping our food full of steroids, hormones, antibiotics and genetically modifying and irradiating the non animal products. Write an article about the true culprits.

  • shame on you

    i’m not a fan of Beyonce i think she is way over the top…but trying to blame her for ”THAT” promoting pepsi for people bad eating habits or because she a roll model if beyonce drinks pepsi its ok,,,then your dum azz hell…..

  • shewon99

    I totally agree..Beyonce is a business woman getting her money. No way would I pass it up as well and as for the reason. I don’t drink soda because my family has a history of diabetes and kidney failure and its my own choice not because its a trend or anyone else is doing. Do you stop liking stars that do hair care commercials or infomercials promoting bad produts that they don’t even use themselves…..Really I think someone is hating

  • Well alrighty then, I done heard it all now. I thought she was going to say we shouldn’t listen to Beyonce because studies show prolonged exposure to her high pitched shrieking can cause hearing loss.

  • iT3ach

    Maybe this is a stretch buuuuuut…doesn’t Pepsi have a zero calorie product? I can’t seem to recall but it may be something like…DIET PEPSI. SMH So…Beyonce has SO much clout that she has to literally tell you WHICH Pepsi product is less detrimental to your diet? Alas…if only we had a brain.

  • realadulttalk

    I don’t care who endorses or doesn’t endorse–I love Pepsi!! Pepsi I’ll endorse you for 3 lifetime supplies of your product.

  • MNEditor2

    Dear, this is a Black Voices article. It was not written by us. Hence the words “Black Voices” above the excerpt.

    • realadulttalk

      I think that makes things worse–that means someone in your office thought this was repeat-worthy.

  • MKayy

    This author is just a straight up hater…. Don’t blame beyonce for you being fat! You the one that didn’t want to push the plate away! Beyonce make your money girl!

  • sexcgenius

    The author should have know this article would be lost on most of you. It’s a shame that people think all money is good money.

    • realadulttalk

      I don’t see anyone saying that. The article was lost on us b/c it was stupid!! If you don’t want to drink soda–don’t. Don’t want your kids drinking it–disallow that. But what in the name of all things sane does that have to do with Beyonce?? She makes no decisions in my home, just like she pays no bills there.

      • sexcgenius

        If celebrity endorsements did not influence consumer buying trends, do you think they would pay her 50 million dollars to be the spokesperson? 50 million is a drop in the bucket for her. On principle, she should have declined. Afterall, children are her core audience, lol.

        • realadulttalk

          So she shouldn’t make money b/c others can’t control their children??? Do you see what you are saying? My child is not allowed to drink Pepsi–b/c I said so–she’s not gonna care if Beyonce says she can…b/c her mother is the person to whom she listens. Also–Beyonce’s music is not really for children–so that’s another problem in and of itself. Perhaps if she’s an issue then people should decline parenting. They are not ready.

          • When I was younger Beyonce, Brittany Spears and Pink did that Pepsi Superbowl ad and I still didn’t drink it because It was against my moms rules. You are so right! People need to parent their kids and stop letting them do what they want.

  • jai

    Dumb article! Business is separate from entertainment. Again, dumb article.

  • BahamianEmpress

    Beyonce’s Pepsi endorsement does seem to be a contradiction in light of her ongoing efforts with the First Lady to decrease childhood obesity. She even released a modified version of “Get Me Bodied” calld “Move Your Body” to encourage children to adopt better health habits.

    • yeppers

      AND….Let me see you turn down 50 million dollars. no one says drink sodas until u fall the hell out. Moderation is key in ANYTHING. YES THESE DRINKS HAVE SUGAR BUT SO DO MANY OTHER FOODS U INGEST….why boycott one thing if u going to still take yo fat a.. to popeyes and Mcdonalds every other day. AT THE END OF THE DAY U are going to still eat what you want. I dont think Beyonces endorsements have that much bearing on what you put in your mouth…OR DOES IT??? O OK….

  • SexNdaCity

    Such a dumb statement. You can’t blame a celebrity for people drinking sodas every dang day. That’s their own fault. And do people really need a celebrity to tell them whether or not to drink soda? If so, that individual has their own set of issues to deal with.

  • Guest

    Besides I bet when “Single Ladies” come on, this author be flipping her hand back and forth right along to the music. Smh… -_-

    • Dichu eba realy lub mehSteebie

      Curious to why my comment says “Guest” when Im right here

  • Dichu eba realy lub mehSteebie

    Ok, im no big fan of Beyoncé but come on! Give me a break! This is just as bad as the person that sued Mcdonalds a few years ago for making him fat due to the “Supersize” fries that “He” chose to order. (Btw he won, no more supersize fries) It isn’t Beyoncé’s job to tell people what to drink. She has to work for a living too and if someone offered me $40 mil to brag about a sugary soft drink, h*ll, I would do it too. It’s up to children’s parents to teach them what is healthy or not. Afterall, its the parents who supply it to them, not the celebs

    • I had to watch that movie in class and I thought it was the dumbest documentary ever. Of course you’re gonna gain weight if you eat McDonald’s three times a day (right after class I went straight to McDonald’s too lol). I remember watching something a long time ago about this over weight guy who only ate oranges, oranges aren’t considered unhealthy but if it’s all you eat and you eat it all day you’re gonna gain weight. It’s not what you eat it’s how much you eat point blank period.

  • gigi1

    i never comment on any of these articles, however, i have to agree that this is one of the stupidest articles i have read on here in a long time, if you don’t want to listen, dont listen…do you not listen to your coworkers because they may drink alcohol or because they may smoke??? get for real

  • chanela

    i kinda get where the article is coming from. she sure was promoting eating healthy and exercising with the president’s wife….it is weird for her to turn around and promote a soda.

  • LuluDeb

    i’m not really a fan of beyonce but this article is ridiculous. When personal responsibility goes out the window, society starts to break down

  • espressobean

    The writer of this article must not have ever been bey stung. They will find you and they won’t stop until their bellies are full.

  • yeppers

    ONCE AGAIN…Madame noire please moderate your writers more. This is nothing more than a hate filled I dont like her because of what shes has or is getting message. Every big celebrity name has and does endorsements and whether we agree with or use a product does not need a article written on how they are detrimental to society. EVERYONE last time I checked drinks sodas….now whether you drink them in moderation OR DONT DRINK THEM or every 5 minutes IS UP TO YOU!!! Dont get on here and berate this woman and what she is being paid BECAUSE OF WHAT YOU CHOOSE TO INGEST. wow….was this post even thought out AT ALL!!??!

  • Co-Co Diva

    Lol, we’re reaching aren’t we…

  • enoughsaid99

    This article is really dumb. If that is the case you would be boycotting every food or beverage product on the market, because most of them have tons of sugar, and other fatten stuff in them. Beyonce is a business women, so why are we not boycotting the Pepsi Company that is owned by White people? People have a choice to eat or drink what they want, and its up to them to have personal responsibility, and not society to decide that.

  • Sagittarius81

    Okay, if you don’t want to listen to Beyonce, here’s what you can do: TURN OFF THE TV AND RADIO, HAVE A SEAT AND GO READ A FRIGGIN BOOK! This is a pointless article, who wrote this, a 14 year old hater?!

  • t$

    I vote the author of this article be fired

    • Dichu eba realy lub mehSteebie

      *raises hand*

    • realadulttalk

      When they write straight up nonsense–I’ve noticed it’s always penned by the MN Editor. If this is the editor–I need to see a degree post-haste.

  • mac

    Beyonce is solely responsible for every evil in this country. Haven’t you all heard? *resends memo*

  • IllyPhilly

    WTF? This was really crazy to read. Tell Lil Wayne to stop promoting everything, because he’s a terrible role model.

  • Kbunny

    Really…. -_- Please…Have several seats to the left preferably to the left!

  • FromUR2UB

    After listening to her sing ‘The Star Spangled Banner’ today, I thought: that’s why that woman’s a starra!
    Anyway, in an age when it’s supposed to be about opportunity, why are we so hard on blacks who take advantage and make the most of theirs? I expected the author to say Pepsico was involved in child labor, or invests in diamond mines, or something. But people should stop listening to Beyonce because Pepsi is a sugary substance that contributes to obesity?? Are you boycotting candy manufacturers, MN? How about restaurants? Even nutritious foods eaten in excess, can make a person fat. How about if we ban anybody who eats?

  • Say What?

    Just about anything is good in moderation including soda. Beyonce also was apart of Michelle Obama’s fight against childhood obesity. I vote that no one should listen to you.

    • Dichu eba realy lub mehSteebie

      I second that!

    • stupid is as stupid gets!

      lmbooooo! this comment made my day!!

  • Kelsey

    If you don’t like her keep it moving.. My goodness. I personally am not a huge fan but you can’t deny her beauty and talent

  • IAJS

    This article would have been more effective if it would have just focused on the topic at hand which is obesity, not Beyonce.

  • Star_studded

    The shade that this lady receives is nothing short of unbrlieveable. I’m far from a Stan and think she’s just as phony as the next, but she’s beautiful, talented, and paid (rightfully so). Luckily she doesn’t read the blogs…otherwise her self esteem would be -0. Get a life and leave this damn woman alone!

    • Dichu eba realy lub mehSteebie

      Couldn’t have said it better myself

  • bluekissess

    This is by far the dumbest article I’ve read. I’m sure these little girls have mother’s who are suppose to make the BEST health choices for their daughters.

  • D Man

    Look – don’t blame soda makers, fast food joints or candy makers if you’re fat. Learn to make your own decisions in life, and quit trying to find others to blame for your own weakness and stupidity. Geez..

  • bigbootyjudy

    I love how every one that commented on this article say what I was saying in my head when I click on it like really? So we should listen to you? Don’t listen to Beyonce!? I guess we are stupid being that you made this article in mind that you’re targeting stupid individuals. Have several seats

  • pickneychile


  • ieshapatterson

    The MN editor who posted this,NEEDS to be slapped.

    • realadulttalk

      With an open can of Pepsi *just finishing your sentence* Lol

  • Likklebit

    Really?! Watching Bey or Sofia in a soda commercial is not , repeat not gonna make me go out and drink said soda as they don’t have that kind of influence on my thoughts. Maybe the more gullible viewers will be influenced.

  • lovely99

    This article is stupid. Its not Pespi or Beyonce’s fault that your child is fat. I feel like Beyonce is hated just for walking down the street. I promise as blacks we are our own worse enemies#real talk!!

    • IAJS

      I agree with everything but the hash-tag lol

    • yeppers

      thank you….how ignorant was this article. So Beyonce shouldnt take a job because u wont stop your kids from Drinking sodas??? Beyonce doesnt own or was not the inventor of pepsi.

    • chanela

      why did you have to bring black people into it? we’re not allowed to dislike someone of our own race now? we MUST love them cause we’re the same ethnicity now? SMH

      • Dichu eba realy lub mehSteebie

        I agree with @721c5540d6fbc279a0ca55b2a2b80621:disqus . It seems like we (blacks) criticize and scrutinize each other more harsh than anyone else does. To encourage people to stop listening to Beyoncé because she chose to make her money is ridiculous. Besides who knows what she will do with some of the money. She might donate a part of that $40 mil to these “get healthy” programs

      • Live_in_LDN

        We are allowed to dislike people from our own race, that’s not the issue. I agree with lovely99 t a degree in that black people often judge other black people for ‘crimes’ harsher than their white counterparts. Every popstar has had a junk food endorsement. Britney, Pink, SHarkira and MJ (he was white most his adult life) have all had Pepsi endorsments yet the author is singling out Beyonce?

  • Whitley P

    As an author you sound soooooo stupid. Yes I am a Beyonce fan but her one endorsement deal does not carry the entire load of responsibility for America’s obesity epidemic. Pepsi has several diet and low sugar drinks it is not Beyonce that chooses to choose original Pepsi or Pepsi Max (one of their low sugar alternatives). This article is just beyond ignorance…..People should really stop playing the blame game and take some responsibility. SMH

    • shame on you

      ”sooooo right……..easy to blame others…

  • bigdede

    Don’t listen to Beyonce because she’s promoting Pepsi? That’s the stupidest thing I have heard. Why blame Beyonce because people are fat? How about blaming the people who eat badly and don’t take care of themselves. People have a choice to NOT drink Pepsi.

    • SMHgurl24

      water is free!

      • Not really. Somebody has to pay the water bill. lol

        • chanela


    • logan_echolls

      Dr. Maya Rockeymoore is the idiot that wrote this

    • logan_echolls

      Dr. Maya Rockeymoore is the idiot that wrote this

    • realadulttalk

      I must agree–this was just senseless.

    • shame on you


    • demecho

      I agree, this is one of the dumbest articles that i have ever read. I am mad at myself…lol

  • Babydoll 70

    I just don’t care for certain marketing period because the celebrities don’t even use the products they are promoting.