Fans Show Luvvie Some Online Love: Blogger Uses Social Media for Social Justice and Profit

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January 16, 2013 ‐ By Andrea Williams

LuvvieHeadshot

One quick glance at the Twitter timeline of Lovette Ajayi – better known as Luvvie – or her blog, AwesomelyLuvvie.com, and you’ll be racing for a dictionary and an MLA style guide. She’s all “wayment” and “I aint e’em ” and “what they talmbout.” You may cringe, but it’s that real-talk approach that actually endears her to her 15,000-plus followers. Not to mention the fact that she’s just down right “fun-ty.”

Check the live-tweet hilarity that ensued during the premiere episode of VH1’s Love and Hip Hop New York (via @Luvvie):

“Wayment. Who’s this hoodrat Ariel on my screen? Why’s the hair so red? Little Mermaid is somewhere asking for her swag back.”

“Joe Budden is just turning 27? Lawd. That negro is gon look like Benjamin Button by the time he’s 40. His black is cracking already.”

“Raqi, girl. Pick your face up off the floor, wash off that terrible fashion fair foundation and get your life.”

Make no mistake: Luvvie’s no fool. In fact, all the hood colloquialisms and phonetic spelling do nothing to detract from the tech brilliance and business savvy that encompasses the pre-med student turned blogger/social media extraordinaire.

While the web is filled with newbies who launch blogs only to quit after a couple of months, Luvvie’s a vet, recently capping her sixth year as an internet mainstay. She actually started her first blog as a University of Illinois undergrad before launching her current site (then called Luvvie’s Random Rants) in 2006.

Like most who started blogging back then – before perks like free products and internet stardom were luring folks to keyboards – Luvvie was in it for the fun, occasionally taking to the web to share her take on the latest pop culture happenings. Then an email from retailer The Gap in 2009 changed everything.

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