Tech Talk: Twitter and the Academy Partner for the “Twitter Oscar Index”

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January 16, 2013 ‐ By
AP Photo/Paramount Pictures, Robert Zuckerman

Who’s talking about Denzel’s nomination for “Flight”? AP Photo/Paramount Pictures, Robert Zuckerman

We’ve barely gotten over Jodie Foster’s speech at the Golden Globes, but we’re already moving on to the Oscars.

As February 24 approaches, talk will be heating up. To track the buzz, Twitter has partnered with the Academy of Motion Picture Arts & Sciences for the “Twitter Oscars Index,” a tracker that will follow all the chatter surrounding the Oscar nominees.

“The Twitter Oscars Index reflects the ebb and flow of the movie-related conversations throughout the awards season, showing how positively fans are commenting on nominees relative to each other on Twitter,” reads the Twitter Blog. The Index will be collecting data about the big six categories: Best Picture, Best Actress, Best Actor, Best Supporting Actress, Best Supporting Actor, and Best Director.

Lost Remote also notes that, among that data, the Index will be following sentiment. In the social media measurement game, it’s not just about how much you’re mentioned, but in what context. Measuring that is of paramount importance. After all, if all the talk about you or your business is negative, you’d rather folks just keep quiet.

“The index is also interesting as it introduces a feature that could potentially be very disruptive: Twitter will be tracking sentiment around the nominees, and giving each one a ‘score.’ That score will let you know how positive, or negative, the sentiment surrounding he film or nominee is,” Lost Remote notes.

You can follow the Oscars Index here. On Monday, Silver Linings Playbook was generating a lot of talk. Really? The activity around that movie never ceases to surprise me.

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