When it comes to business, Ludacris doesn’t play. The rapper/actor recently filed a lawsuit against a Texas couple claiming they are infringing upon his record label’s namesake, Disturbing tha Peace, reports EUR.
According to the suit, Ludacris claims Demetri and Donna Evans-Brown are illegally using the phrase “Disturb the Pace” for their audio equipment business and musical recordings, says TMZ. Luda feels the phrase is too close to the phrase he trademarked in 2003, “Disturbing tha Peace.” He wants the court to order the couple to stop using the phrase. He is also seeking unspecified damages.
Christopher “Ludacris” Bridges founded Disturbing tha Peace in 2000 along with his manager, Chaka Zulu, and Zulu’s brother Jeff Dixon. Since Luda was having trouble landing a record deal, they started the label to release not only his music but artists from the “dirty South.” The label is now a subsidiary of Universal Music Group, and is distributed by The Island Def Jam Music Group.
According to Forbes, Ludacris is worth $12 million, earning that wealth from other business ventures like voiceovers for RadioShack, music sales, roles in films, and other projects. The rapper also owns a small equity state in Soul By Ludacris, a headphone brand, and half of Conjure, a cognac line, as reported by The Network Journal.