Tech Talk: Tumblr Fast Becoming The Social Network Choice For Teens And Young Adults

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January 15, 2013 ‐ By Ann Brown
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Move over Facebook and make room for Tumblr. According to a new survey, more teens and young adults said they use Tumblr regularly than those who said they use Facebook on a regular basis, reports The Los Angeles Times.

According to the numbers, 59 percent of respondents between the ages of 13 and 25 said they use Tumblr regularly. By comparison,  54 percent said they use Facebook on a regular basis. The younger the demographic, the more Tumblr usage. In fact, of the respondents between the ages of 13 and 18, 61 percent said they used Tumblr versus 55 percent who said they use Facebook regularly.

Y Combinator start-up Survata conducted the survey of 1,038 people. It seems teens are getting a bit bored with Facebook, and are turning to other social networks, as reported last year by the Los Angeles Times. The Survata data also discovered that 20 percent of respondents between the ages of 13 and 25 said they use Twitter regularly, followed by 16 percent using Instagram and nine percent frequenting Snapchat.

A Tumblr site that's "A yearlong celebration of remarkable women who have changed how we see the world."

A Tumblr site that’s “A yearlong celebration of remarkable women who have changed how we see the world.”

While they have the teens almost sewn up, Tumblr still has to solidify more diverse users. As Madame Noire recently reported, “Tumblr sees 20 billion page views a month and blacks make up 11 percent of all Tumblr visitors, according to Quantcast. Overall, blacks account for nine percent of Internet users, showing a slight over-indexing on Tumblr. However, Hispanics make up 19 percent of all Tumblr visitors, and whites come in at 63 percent, showing that black consumers aren’t necessarily the main users of the site.”

If it does lure more African Americans, Tumblr could just overtake Facebook as the most popular social network. According to Pew Internet & American Life Project, “Minority adults also outpace whites in their use of social technologies. Among Internet users, seven in ten blacks and English-speaking Latinos use social networking sites—significantly higher than the six in ten whites who do so. Indeed, nearly half of black Internet users go to a social networking site on a typical day. Just one third of white Internet users do so on a daily basis.”

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