Play & Learn: New Mobile App Game Teaches Financial Literacy

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January 11, 2013 ‐ By Ann Brown
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Jason Young has a mission. The founder and CEO of Mindblown Labs, an Oakland, CA-based education technology startup, wanted to find a way to help young adults, especially young African Americans, become financially literate. So he came up with a way to entice teens to learn about money by creating a mobile app.

The Mindblown Life app is a social game that combines life-simulation elements and humor. Its aim is to help young adults develop money management and financial literacy skills. According to Blackweb 2.0, Mindblown Life “uses Facebook integration and push notifications to create a rich, in-game life filled with meaningful social experiences.” Similar to “The Sims” game, in Mindblown Life users can attend friends’ concerts, take them on dinner dates, or play mini-games with them. Users also select a career and perform reflex-based mini-games at work to earn “Money,” “Skill,” and “Reputation” points.

“Millions of students are leaving high school and college without gaining a basic level of financial literacy,” Young told the website. Social media is the perfect way to reach this demographic,, he added. “These same young adults are hyper-connected, constantly interacting with friends, and using the Internet and smart-phones to discover new things. Mindblown Life enables us to reach people where they are.”

In efforts to officially launch Mindblown Life the company launched a Kickstarter campaign at the beginning of the month with hopes of reaching $60,000. With a week left Mindblown Labs has come extremely close to their goal having raised $54,661 to date.

Currently, Mindblown Life is in private beta and will launch on iOS in the beginning of 2013. After the jump, you can check out a video about the app/game. Do you think young people would actually use it?

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