African Americans are changing their TV viewing habits. As we reported recently, more blacks are tuning in to cable TV. And that includes cable news channels. Case in point, the newly released ratings for MSNBC. The channel has recently seen a 60.5 percent black audience increase in 2012.
One of the reasons blacks viewers are tuning in is the network’s “progressive leaning approach to the news and wide array of Black hosts and pundits likely helped cause the increase,” writes Ebony. The channel already had a significant number of viewers who were African American, and this only adds to its dominance with black viewers. Compare this with CNN, which saw an increase of 23.7% of black viewers. And Fox News, not surprisingly, had a decrease in its black audience numbers. (Fox News’ Hannity actually shed about half of its viewers after the election some think because the show was so wrong about how the voting was going to go.)
MSNBC has an array of black hosts and pundits, including Toure, Melissa Harris-Perry, Tamron Hall, Joy-Ann Reid, Karen Finney, Michael Steele, Rev. Al Sharpton, Eugene Robinson, Jonathan Capehart, and Goldie Taylor.
“I think we made a commitment, we decided, that in order for this channel to succeed, that we had to reflect the country. This meant that we had to be part of the country in ways that the other channels weren’t,” remarked MSNBC president Phil Griffith recently, as reported by Ebony.
“We have a diverse on-air group of people, because that matters, and people want to know that we reflect their world. And it’s not just a single show – it’s across the board. You look at the guests every hour and we make sure that we have women, African Americans, everything, and I think to spend a day watching MSNBC is to see America as we have seen it.”