Django Continues Box Office Surge Amidst New Controversy, Oscar Nod

January 10, 2013  |  

Not only has there been controversy about the content and the excessive use of the N-word in the hit movie Django Unchained, there is new outrage by some over the Django action figures that recently went on sale. Some complain that the selling of slave dolls is not only racially insensitive but also “trivializes the horrors of slavery,” as the Huffington Post reports. The dolls are available on (Pictured below.)

So far, the controversy seems to have served the film rather well. Although it came in second place this past weekend, topped by Texas Chainsaw 3-D, which debuted at number one earning $23 million, Django is proving to have strong box office appeal, especially with African-American moviegoers. As we reported last week, African Americans are going to see the movie in record numbers and may help make this Tarantino’s bestselling movie ever. And it has been a crossover success.

Thus far the film starring Jamie Foxx as a freed slave bent on revenge, has earned a total of $106.4 million since it was released on Christmas Day. And, according to EUR, the flick could easily top $200 million during it run in the States and Canada. Could all this discussion about what’s offensive backfire on the film’s current ticket surge? Or intrigue more people to go out and see the film?

We’re going to predict continued box office success since the film is now Oscar-nominated, named just this morning in the Best Supporting Actor (Christoph Waltz) and Best Picture categories (Jamie Foxx, Leonardo DiCaprio, and Kerry Washington were shut out of acting noms, and Tarantino wasn’t nominated for Best Director).

Movies with Oscar nominations typically get a box office bump, as viewers flock to see the films that have may win the big prize before awards night (February 24). Django will certainly benefit from that, particularly as the conversation shifts from simply talk about the content of the movie to whether the Academy should recognize the movie despite that content.

Django is scheduled to end its showings in the States in a few weeks.

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