Mama Madames, thank God for Justin Bieber, right? Finally, there’s a cute, young kid singing about having a great day, having a crush on a girl, having a little broken heart and all that good stuff without laying in a bed while rubbing a young sister with ice cubes.
This 15-year-old sensation was Ushered — his R&B godfather, Usher, got him signed to Island/Def Jam Records — into the mainstream music world and in less than a year has managed to charm his way into the hearts of girls from 5 to 25 — and even lesbians love the Bieb (Biesbians, anyone?). It all started a few years ago when he built a massive YouTube following by posting videos of himself singing songs by Chris Brown, Stevie Wonder and Ne-Yo.
Wait. Doesn’t Diddy have a kid that can sing? Will Smith? Where are the little brown Biebers?
Of course, Will and Jada got in on Bieber Fever. Their own superstar Jaden is featured on “Never Say Never” from Jaden’s June 11 release, The Karate Kid, which the Smiths produced.
I’m not knocking Justin Bieber at all. He’s a talented kid, seems to have a great personality, loves his mama and is doing his thing. But wouldn’t it be great if there was a black R&B kid, singing PG-friendly lyrics? And let’s not sleep on the opportunity for an Asian or Latin kid… I can’t imagine that record labels aren’t scrambling to re-create a Black Bieber to cash-in on the absolute pandemonium that is surrounding this kid.
I’m probably simplifying the process, I know it’s not as easy as it seems to create an “overnight” sensation like Bieber. Nowadays, artists, no matter what age, have to come to record labels with skills in tact and an audience already in place (see Alexis Jordan who Jay-Z signed To RocNation after she appeared on “America’s Got Talent” and creating her own YouTube buzz).
The music world seems to think that all our little girls want is 20-something guy (ahem, there are few 30-something’s in the mix too) who croons about bedding and forgetting them. The Dream and Trey Songz, for all their hits, leave a lot to be desired. So give us a black Bieber and then maybe BET could nominate him as the Best New Artist, too.
So, where are the black Biebers?