Oxygen Network Hitting New Low With “All My Babies’ Mamas”?

December 27, 2012  |  

Oxygen Network, the television station that advises you to “Live Out Loud,” has just announced a new “special” coming soon: All My Babies’ Mamas. Oh my.

Deadline Hollywood says the show will be a one-hour, one-time reality program that follows “the complicated lives of one man, his children’s mamas, and their army of children.” Our colleagues at Hip Hop Wired have more detail: the show will star Atlanta rapper Shawty Lo (?) and his 10 baby mamas who have alter egos like “First Lady Baby Mama” and “Shady Baby Mama.” All told, they have 11 kids. Hip Hop Wired has got promo video from the show.

A new reality show isn’t news. But that this show, which, in name alone, scrapes the bottom of the barrel, is a surprising choice for a station like Oxygen.

Forbes reminds us that the network began in 2000 with a mission to “release the energy of women to do great things.” The network was actually launched with help from Nickelodeon founder Geraldine Laybourne and Oprah Winfrey. This latest show is brought to us by two former MTV execs — Liz Gateley and Tony DiSanto — who were behind shows like The Hills and Paris Hilton’s My New BFF.

Certainly, Oxygen hasn’t shied away from dipping in the reality pool. Shows like My Shopping Addiction, Girlfriend Confidential LA, and Bad Girls Club certainly have their fair share of drama. And the network isn’t immune from the needs of ratings and a social media following. They want to generate tweets and Facebook chatter. We get it. But this is really over the top, even by reality show standards.

Will you be watching? And does it ultimately damage Oxygen’s rep with women to put this show on the air? There’s speculation that this one-hour “special” is really a way to launch a whole new regular program. We’ll pass, thank you very much.

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