Tech Talk: Facebook Privacy Issues Come Back to Bite the Zuckerbergs

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December 26, 2012 ‐ By
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We’ve brought you this second installment of today’s Tech Talk but this is just too good.

Randi Zuckerberg, sister to Mark and former head of marketing at the family’s social network, Facebook (she’s now an executive producer of the Bravo show Silicon Valley), posted a picture on her Facebook page (available here), showing the reactions of friends and family to the network’s new “poke” function. Callie Schweitzer, director of marketing and projects at VoxMedia, friend of the family, and a prolific tweeter, posted the photo on Twitter.

Turns out, Zuckerberg had only intended for her FB friends to see the photo. When it popped up online, she tweeted at Schweitzer, expressing her… displeasure.

“I posted it only to friends on FB. You reposting it on Twitter is way uncool,” she wrote, according to Mashable. (They have a list of the tweets that were exchanged.) Despite an apology and explanation (Schweitzer said it appeared on her feed so she assumed it was public), Zuckerberg used the incident to try and teach everyone a lesson in the dos and don’ts of social media sharing, saying it’s “not about privacy settings.” Now, not only has the photo gone viral, but Zuckerberg’s rant is getting lots of sarcastic responses from the online world.

“Yes, Randi Zuckerberg, Please Lecture Us About ‘Human Decency,'” is the headline on Dan Lyons’ article on ReadWriteWeb. Facebook has a long list of complaints in its inbox, some legal, many related to its privacy policies, which are circuitous and, to many, overly invasive.

Zuckerberg has lightened up a little in the past couple of hours, but it’s one more argument against Facebook and its handling of privacy issues. In many ways, the company has turned a deaf ear to the privacy concerns of users. When it’s in the family, the company might hear those complaints a little more clearly. And to be sure, if something actually changed for the better as a result of the incident, it would be a great moment for the company.

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