National Retail Federation figures pulled by The Daily Beast’s Daniel Gross show that 60 percent of shoppers this holiday season planned to self-gift — slip a little something under the tree for themselves. That number is up dramatically from 19 percent last year, and the usual 12 percent of the pre-economic meltdown years.
Since the recession began in 2008, Americans have reduced their collective debt by more than $1 trillion (from $12.675 trillion to $11.3 trillion) and their credit card debt by $192 billion. After so much frugality — so long without the pleasure of the purchase — Gross says we deserve a holiday discount goodie.
“Indeed, self-gifting may actually be a function of the new abstemiousness. Let’s say you’ve been holding off on replacing your old television. Why not buy it in November or December, when there are insane promotions and free shipping available that might not be on offer come next March?” he writes.
Though we were crowing just yesterday that it’s best to get your financial house in order for the New Year, today is a new day… Christmas Day, at that. A little something for yourself is a reward for making it successfully through the year, for a job well done, and just because sometimes you need to treat yourself. (Within reason, of course. No sense erasing a year’s worth of money management on one frivolous purchase.)
So if you haven’t gotten yourself a little something yet, take advantage of those post-holiday sales and get that thing that you really want. What is that thing? Let us know in the comments.