Out Of Africa: DISH Network Launches Africa Box Office Channel For U.S. Audiences
Ever hear of Kate Henshaw-Nuttal? How about Genevieve Nnaji? You might soon. They are two of Nollywood’s top actresses. Nollywood (Nigeria’s film industry) is continuing to give Hollywood a run for its money… with help from moviegoers. The Nigerian film industry is now an $800-million industry, reports Forbes. And it’s becoming more global. In fact, even the Dish Network has recognized the power of Nollywood. It has just announced it will launch Africa Box Office (ABO), an Afro-Caribbean movie channel. ABO is broadcasts films exclusively from Nollywood, the prolific Nigerian film industry. It also airs films from other major African and Caribbean motion picture houses.
According to a press release, ABO is the largest Afro-Caribbean content aggregator for television in North America, broadcasting over 150 new movies per year, eight movies every day, and three premieres every week. It has a catalog of more than 1,500 African and Caribbean movies, leveraging the Afrotainment Family of Channels.
This isn’t ABO’s first deal with the Dish Network. The channel is already currently available on channel 9868 in DISH Network Pan-African Bouquet programming package. This also includes three other channels from the Afrotainment Family featuring reality series, talk shows, sitcoms, dramas, late night comedy and music. The Afrotainment Family of Channels, explains the press release, is a New York-based network of six television channels dedicated to broadcasting Afro-centric content. Afrotainment channels are currently also available on DISH, Optimum Cablevision, Roku, Google TV and Android devices.
Will you watch?