Facebook made some changes to its messaging feature this week, with one major stand-out new element: the company will charge $1 for individuals to send a message to someone outside of their network.
The Wall Street Journal reported that, for now, the service is available only to a small group of users in the US and that it is not open to brands. Facebook also introduced new filtering options as part of an update to messages, and TechCrunch had a good write up about the different filter levels. The site also noted that Facebook is capping the frequency so that each user can only receive one paid message a week.
Facebook wrote online, “Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful.”
There are already critics of the new feature, but what do you think? Have you ever wanted to send a message to someone outside your friend circle? Would you pay $1 to do so?