(Brand Makers News) — I was recently asked to weigh in on the rash of “Beef” raps that hit the Web over the past few months. In case you don’t know, “Beef” in hip hop terms is basically a feud started by one rapper who calls out another rapper to highlight something that he doesn’t like about that person. “Beef” can be about anything from a dispute over skills and credibility… to some other nonsensical reason.
Feud Branding In The Age Of Hip Hop
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