Today Is a Good Day! Organizations Reaping Rewards from 12.12.12

December 12, 2012  |  

If you’re feeling a little lucky today, it might be because it’s December 12, 2012, or 12.12.12. The special day has couples racing to the altar, hoping to secure a little wedded bliss from all the good vibrations that are floating around.

According to USA Today, this could be a particularly good day for Las Vegas. The city has seen its revenue from quickie weddings drop by a third since 2004. They hope to capitalize on this once-in-a-lifetime date to drive their faltering business. The story says newlyweds are an $800 million per year business for the city.

“Chapels from the rundown courthouse area to the ritzy Strip are jumping at the chance to sell 12-12-12 packages at three times the normal price for weekday ceremonies during the wedding offseason, from November to April,” the article says. Companies offering wedding specials are relying on Chinese numerology (the numbers one and two are yin and yang) to sell the date.

Today could also be a good day for giving. The 121212 Concert is taking place today to benefit the victims of Hurricane Sandy. Alicia Keys, Kanye West, and Bruce Springsteen will be among the talent taking the Madison Square Garden stage tonight to raise money for the Robin Hood Relief Fund, which fights poverty in New York City. The hashtag #121212Concert is already up and running. And you can livestream the concert its website starting at 7:30 pm ET.

And finally, for everyone else who won’t be getting married or going to the big concert, there’s a Dunkin’ Donuts Twitter giveaway. It started at 6am ET and continues through 6 pm ET, awarding a dozen free donuts every hour. Answer the question, “With whom would you like to share a dozen donuts?” with the hashtag #DDozen and you could be a winner. If anyone out there wins, send us a picture. We’d love to post it.

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