We’re living in an era where ratchet seems to be selling more than sex in the entertainment industry, which is ironic since “sex sells” has been the industry’s motto for as long as most of us can remember. Urban culture writer and activist Michaela Angela Davis wants us all to know that she isn’t blind to how the ratchet is plaguing the image of Black women in entertainment and that she is taking a stand against it. In a recent interview with Jacque Reid, she announced the launch of her latest campaign, “Bury The Ratchet,” which is intended to clean up the image of Black women that is currently at the forefront of mainstream media.
As a result of reality shows such as “The Real Housewives of Atlanta” and “Love and Hip Hop Atlanta,” and the fact that television seems to have deemed the city as the mecca of all things ratchet, Davis’s campaign will be specifically honing in on the women of Atlanta.
“The goal is to get the spotlight off the ratchetness and on the successful women in Atlanta,” Davis expressed.
She also stated that shows such as the aforementioned cause people to stereotypically group all African-American women from Atlanta into a single category.
“The first image that comes to mind is mean, gold-digging women. It has become completely evident that there has been a brand of women from Atlanta that are adverse to what most of these women are like.”
In an effort to raise awareness surrounding the campaign, Davis is said to be hosting a conference in March of 2012 at Spellman College in Atlanta where she will join forces with other African American leaders and advocates to explore, expose and analyze the negatives affects that reality television is having on Black America.
The team behind “Bury The Ratchet” is also reported to be getting together to produce a public service announcement that will expose how Black women sincerely feel about reality television and that manner in which they are portrayed by the media. It seems that her goal is to reach the young women.
“We want to change the mind of young women who absorb these images,” she expressed.
This is most definitely an admirable step being taken by Davis and we know that her motives are not self-serving unlike others who have tried to tackle reality television and its stars such as Star Jones.
What do you think of the “Bury The Ratchet” campaign? Are we victims of mainstream media or are they simply giving us what we want?