The White House Gets Pinterest Fever

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December 11, 2012 ‐ By Kimberly Maul

White House Pinterest page

The White House, President Obama, and the First Family have joined Pinterest. Starting on December 17, the account will start pinning content related to life inside the White House, including the President’s Holiday Social planned for the 17th.

On The White House’s blog, Kori Schulman, director of online engagement for the Office of Digital Strategy, wrote about the new social plan: “On Pinterest, the White House will share pins and boards that range from inspiring images and quotes to infographics that help explain key issues to details about the life inside the White House. From the very beginning, President Obama and the First Lady have taken steps to make this the most open White House in history.”

The Obama Administration can pin content ranging from home décor, parties, and more personal life inside the White House to meetings and policy events that showcase the business side of 1600 Pennsylvania Avenue. There are already a lot of pins featuring White House content, including photos of the current President and First Lady, as well as historical images and past presidents’ photos.

President Obama has always used social media as a way to connect with his constituents and supporters. The White House already has Facebook, Twitter, and Flickr accounts, so adding Pinterest to the mix is a smart move. According to comScore, Pinterest had 26.7 million unique visitors in October 2012.

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