Cosmetic company Lip Addyct has just signed Lisa Wu to create her own signature lipstick line, Chameleon by Lisa Wu. You might remember Wu from Real Housewives of Atlanta seasons one and two in which may have been a hot mess (like most reality TV celebs), but she made a name for herself in the process.
Also among many reality TV stars, there’s a limit to the a limit to fame they achieve. To most it would seem Lisa Wu’s brand has cooled off.
According to a press release, Lip Addyct founder, Adrienne Owens, is a fan of Wu’s and approached her with the opportunity. “Lisa embodies what I believe our ‘Addycts’ are – intelligent, beautiful women of elegance and sophistication,” says Owens in the press statement. “She’s a go-getter and, like myself, a mother who continues to press forward and achieves the goals she’s set for herself.”
Adds Wu in the release, “I chose Chameleon to symbolize the innate capability women have to gracefully transition from one role in their lives to another. With Chameleon by Lisa Wu, they’ll be able to wear my lipstick colors to reflect those various roles.”
With Wu’s popularity waning, she doesn’t seem a likely choice for a product spokesperson. Maybe Lip Addyct is counting on Wu’s blossoming acting career to be successful, thus upping Wu’s stock. Wu will appear in the Charles S. Dutton-directed Must Be the Music, whose cast also includes Black Thought (of The Roots), Tasha Smith, and Meek Mills; First Impression with Lamman Rucker and Elise Neal; and The Internship, starring Will Ferrell, Vince Vaughn, and Owen Wilson. So there are some pretty big names in there.
When still married to football player Ed Hartwell, Wu had several businesses with him, including a real estate firm called Hartwell and Associates, a jewelry line called Wu Girls, a T-shirt line called Hart 2 Hart Clothing, a women’s clothing line called Closet Freaks, and a baby clothing line called Hart 2 Hart Baby.
But things went downhill. “Lisa and Ed Hartwell borrowed $2.9 million to buy their suburban Atlanta mansion in June 2007. Just more than two years later, Bank of America paid $1.9 million for the house at a foreclosure sale at the Forsyth County, Ga., courthouse, after the Hartwells defaulted on their adjustable-rate mortgage from the bank,” reports website Celebrity Net Worth. The Hartwells divorced in 2011. Wu was previously married to singer Keith Sweat. Richest Net Worth estimates Wu’s net worth is just about $100,000.
The deal with Lip Addyct will certain boost Wu’s bottom line, but will Wu do the same for them?