Bet You Can’t Do It Like Bey! Peep Baddie Bey’s New Pepsi Campaign

December 10, 2012  |  


Stop the track, let me state facts. Bey told you give her another minute and she’ll be right back!

Though it’s already been annoyingly obvious that neither pregnancy nor motherhood has managed to slow Beyonce down, it’s clear the 31-year-old self-proclaimed female version of a hustla is gearing up to make 2013 her year. On top of being slated to earn $4 million for a New Year’s Eve concert in Vegas,  landing the Super Bowl Halftime show in New Orleans February 3, and reportedly gearing up for a new album release, let the Dream tell it, oh yeah, and that HBO documentary, Pepsi has just launched images of it’s latest campaign and it’s got Bey’s face all over it— literally.

See what I mean.

According to the New York Times, “The multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé’s fee and what Pepsi calls a creative content development fund.” In a statement, Beyonce spoke on her ever-developing relationship with Pepsi, which kicked off way back in 2002, saying:

“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

Backing up that thought, Brad Jakeman, president of PepsiCo’s global beverage group, told the NYT:

“Consumers are seeking a much greater authenticity in marketing from the brands they love. It’s caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.”

This mutually beneficial collabo is supposed to kick off sometime in 2013, the year of the Bey apparently, but no official date has been established. All that’s known so far is that sometime after her superbowl halftime show, Beyonce will appear in a TV ad for Pepsi which will be her fifth with the cola brand. After that, you can probably expect her face to follow you all throughout the grocery store, as it will be plastered across Pepsi cans for who knows how long. All I have to say is for people who are already sick of seeing and hearing about Beyonce wherever they go, 2013 is going to be a rough year for you.

What do you think about Baddie Bey’s new Pepsi campaign?

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  • Ella

    Who’s that white woman? Where’s beyonce?

  • While I do agree that when it comes to Beyonce the media coverage is overload but at the same time Bey is handling her business and you can’t get mad at that. She keeps herself relevant and she knows what she’s doing. I’m looking forward to everything she has coming up.

  • Heather

    People are entitled to their own opinions, just because you don’t like her doesn’t mean nobody else can. People kill me with how they always dismiss a very smart business deal just because it’s a black woman. How much will you be making this year? And with the money she’s made it’s clearly not just “black” people that are impressed by her.

    • goheadbey

      Thank You!

  • Mike

    I wonder how much Wendy Williams will make this year? I know according to her Mrs. Knowles doesn’t speak correctly, it’s too funny to me after she makes those comments Mrs. Knowles inks a $50 million deal. She may not speak as articulately as some but one thing she clearly is, is a very smart busines woman and daddy didn’t put this together for her since she’s managing herself go get’em BEY!

    • TRUTH IS

      $$$ – extrinsic values
      smarts – intrinsic values….obviously in north america extrinsic is more values than ixtrinsic

      • TRUTH IS


  • MLS2698

    Beyonce! Beyonce! Beyonce! * in my Jan Brady voice * The Pepsi can is nice, though.

  • fed up

    She’s too old for onesies

  • Say What?

    I’m not sure why so many seem to feel that just because she’s a mother that means she needs to stop working. Also where do they get the notion that she isn’t taking care of her child just because she is working? That’s one of the reasons women have such a hard time getting ahead because other chicks are quick to cut them down. She could be doing something ratchet Like Nicki or even Rihanna, but she’s not, yet people will find a reason to hate. Go Bey make that money!

    • TRUTH IS

      Hmmm her and Jay Zero is having concerts at two different locations….and wheres the baby gonna be?!? I thot ppl ring in the new yr with their loved ones. I guess not….all for the almight $$; which they have tons of

      • pleasethink

        Baby blue will be right backstage with her mom or a babysitter while beyonce works just like most working mothers put their kids in daycare for 8 or 10 hours a day while they work. Come on she is no different than the everyday mom.

        • pleasethink

          Meaning Beyonce’s mom when i said her mom

      • Amber

        Don’t worry about baby Blue. Worry about your own kids.

  • Royaltee27


  • Mikkalotious

    I am happy for her.


    She looks like Keri Hilson in that first pic. Your time is up; time to be a mother BeDunce!!!

    • Amber

      Your time is up and stop attacking her as a mother dumba$$

  • Go Bey!!! Been ready for some new music from her for a good little minute, and that Super Bowl performance as well!! I’m sure it’s plenty of folks that may not care for this woman, but they can’t even deny that she is doing it right now!!

    • goheadbey

      She’s doing it right now? She’s been doing it for a while. This women is very talented and an awesome performer. I can’t wait for that superbowl performance either. I’m sure we will both get some negative replys but it’s MY OPIONION. I didn’t say it’s the law.