Stop the track, let me state facts. Bey told you give her another minute and she’ll be right back!
Though it’s already been
annoyingly obvious that neither pregnancy nor motherhood has managed to slow Beyonce down, it’s clear the 31-year-old self-proclaimed female version of a hustla is gearing up to make 2013 her year. On top of being slated to earn $4 million for a New Year’s Eve concert in Vegas, landing the Super Bowl Halftime show in New Orleans February 3, and reportedly gearing up for a new album release, let the Dream tell it, oh yeah, and that HBO documentary, Pepsi has just launched images of it’s latest campaign and it’s got Bey’s face all over it— literally.
See what I mean.
According to the New York Times, “The multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé’s fee and what Pepsi calls a creative content development fund.” In a statement, Beyonce spoke on her ever-developing relationship with Pepsi, which kicked off way back in 2002, saying:
“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
Backing up that thought, Brad Jakeman, president of PepsiCo’s global beverage group, told the NYT:
“Consumers are seeking a much greater authenticity in marketing from the brands they love. It’s caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.”
This mutually beneficial collabo is supposed to kick off sometime in 2013, the year of the Bey apparently, but no official date has been established. All that’s known so far is that sometime after her superbowl halftime show, Beyonce will appear in a TV ad for Pepsi which will be her fifth with the cola brand. After that, you can probably expect her face to follow you all throughout the grocery store, as it will be plastered across Pepsi cans for who knows how long. All I have to say is for people who are already sick of seeing and hearing about Beyonce wherever they go, 2013 is going to be a rough year for you.
What do you think about Baddie Bey’s new Pepsi campaign?