Say what you will about how much you don’t really use it (we hear that often), Google announced updated user data for its Google+ social layer and says more than 500 million people have activated their Google+ accounts. Additionally, 235 million users are active across the various Google properties, including Gmail and Google Play, and 135 million people use the Google+ stream regularly.
According to AdWeek, Google+ is also adding more features that are similar to Facebook and other popular social networks, including Communities, which are similar to Facebook’s Groups. Google also recently purchased iOS photo-editing app Snapseed, which will lead to comparisons with Instagram. So why do we need Google+ if we already have Facebook? The mystery continues…
Meanwhile, Facebook’s Dan Levy spoke at the BIA/Kelsey Interactive conference on Thursday, to discuss how Facebook is working with small businesses for advertising and outreach, including providing more tools and resources.
“What we tell small businesses is what we would tell any business,” Levy said, according to TechCrunch. “We want you to write engaging content that your users want to see. In the same way that you want [your customers] to have a great experience when they walk through the door, we want our users to have a great experience when they visit Facebook.”
According to MediaPost, more than 13 million small and local businesses have Facebook pages, and the active pages grew by 40 percent this year. Additionally, 100,000 small businesses did a Facebook Offer, with one-third new advertisers. Overall, local businesses who bought Facebook advertising doubled this past year.