African-American Sites M.I.A, But Twitter Still King With Black Users

November 29, 2012  |  

What social networks do you use? According to Quantcast’s Top 10 list of US networks, Google ranked number one  followed by YouTube and Facebook in the top three slots.

Quantcast is a Web analytics company that measures site traffic. Its top 10 list ranks websites based on the number of people in the United States who visit each site within a month. There were no African-American sites listed in the top 100 most-viewed. This does not mean African Americans don’t use any of the top sites; in fact African Americans are some of the most frequent visitors to the top 10 list.

While the racial breakdown of Google viewers isn’t available, we do know that 11 percent of Facebook users in 2009 were African American, up from seven percent in 2005, according to Black Web 2.0. YouTube is  another favorite for African Americans. According to a Pew Internet & American Life Project report, seven in 10 American adults online are using video sharing sites such as YouTube, with minority users using the most. “Blacks and Hispanics were the most active video consumers online — with 76 percent of African Americans and 81 percent of Hispanics saying they used video-sharing sites,” found Pew.

But it is Twitter that is king among African-American digital users. Twitter came in number five on the Quantcast list. According to Gawker, “Black users are disproportionately represented on Twitter… African Americans make up a whole 25% of Twitter users.” The site speculates that it is because African Americans tend to follow entertainment news closely.

What are your favorite sites? (BTW, be sure to follow @MadameNoireBiz, if you don’t already.)

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