Seeing Red: Nicki Minaj Says New CD Is Suffering Because Target and Walmart Aren’t Selling It

November 27, 2012  |  

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Nicki Minaj has a lot to gripe about lately. She just accused  Steven Tyler of being a racist when he questioned her ability to select talent on American Idol. She questioned Barbara Walters (harshly) for not interviewing her after the Mariah Carey feud story broke. And now, she is saying her latest CD, Pink Friday: Roman Reloaded – The Re-Up, isn’t selling because two of the nation’s biggest retailers passed on the album.

The original CD, Pink Friday: Roman Reloaded, was released in April 2 and “was certified platinum after selling more than 1 million units in the U.S. The album debuted at No. 1 on the Billboard 200, selling 253,000 units in its first week,” reports BillboardThe Re-Up was released on November 19 and has eight new songs. It is packaged with a DVD featuring the album’s music videos and 90 minutes of behind-the-scenes footage.

During an interview with New York radio station Power 105.1’s “The Breakfast Club,” Minaj blamed low sales of the new album on Walmart’s and Target’s failure to carry it.  “… [T]he stores basically said that the last few re-releases they had put out did not do well and they didn’t want to take a chance. So, Target and Walmart is not selling the album. Target is actually my biggest retailer — they’ve always been my biggest retailer. They’ve sold the most Nicki Minaj albums ever, so, thank you, Target. But I wish you could’ve sold this one,” said Minaj.

Best Buy, said Minaj, did take a limited number of units.

Having Target and Walmart behind your product can equal great sales. Taylor Swift used Target to sell the only deluxe version of her latest CD Red with additional audio content (three bonus songs and three remixes), reports Billboard. Target, Walmart and Best Buy also sold the standard version of Swift’s album, which sold a 1.208 million copies last week in the U.S. according to Nielsen SoundScan. “That’s more than any album has sold in a single week since 2002, when Eminem‘s The Eminem Show sold 1.322 million in its first full week at No. 1 on the Billboard 200,” reports Billboard.

Not having a presence on the shelves in Walmart and Target probably is hurting her. But, on the other hand, do her fans want to a spruced up CD with only a few new tracks? Or would they have preferred an entirely new album? Or maybe Nicki Minaj needs to give us all a break and take a holiday vacation. A day with no Nicki news would be a gift to all of us.

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