Still Shopping: Cyber Monday Sales Expected to Top $1 Billion

November 26, 2012  |  


Holiday shopping officially began four days ago on Thanksgiving Day and it just keeps on going… Today is Cyber Monday. And experts say it’s shaping up to be a big one.

Like Black Friday, Cyber Monday is a marketing creation, born out of the increasing use of Internet on the job. Historically, people would head back to work on Monday where the Internet connection was better and faster, and do their online shopping at their desks. But that was back in 2005. Nowadays, your handheld device has enough connectivity to let you do your shopping on the go. As a result, some suspect that the fire surrounding Cyber Monday may start to burn out.

USA Today took a look at comScore numbers, showing that Americans are expected to spend another $1.5 billion today, up 20 percent from last year. But online shopping is now taking place across a more dispersed amount of time. Consumers spent $663 million on Thanksgiving Day, up 32 percent. CBS News reports that 57 million people have already gone online to shop during Black Friday, with sales topping $1 billion for the first time. And “for the holiday season-to-date, comScore found that $13.7 billion has been spent online, marking a 16% increase over last year,” USA Today writes.

In addition, retailers are trying to cut off e-commerce sites at the pass. “In an effort to get a leg up on online retailers and each other, many brick-and-mortar retailers — including some of the biggest, such as Walmart — opened their stores as early as 8 p.m. the day before this past Black Friday, and advertised their deals online in the days and weeks leading up to the event,” reports Mashable.

In other words, you can shop anywhere, anytime, using almost any device you can get your hands on. So Cyber Monday may one day be just another day online. But if today is your shopping day, here’s a list of deals.

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