Positive Programming: Magic Johnson’s ASPiRE TV to Debut New Series

November 26, 2012  |  


African-American TV viewers often complain of the negative images of black people on the tube. Well, ASPiRE has announced a truly positive new series.

The Root 100, an original series for ASPiRE, is a weekly show that will highlight the most influential black leaders under 45, selected by online news outlet, The Root. These honorees featured on the program appeared on this year’s Root 100 list. They include MSNBC journalist Melissa Harris-Perry, actress Gabrielle Union, NAACP president Benjamin Jealous, Sundance award-winning filmmaker Ava DuVernay, and Atlanta Mayor Kasim Reed, among others. Journalist and Anchor Suzanne Malveaux hosts the new show, which will premier December 5.

There will be eight episodes in the series. Each one-hour episode focuses on three honorees discussing intimate moments, turning points in their lives, and their aspirations to affect change.

“THE ROOT 100 presents a fascinating look at two dozen diverse and extraordinary African-Americans, who are using their voices and platforms to fundamentally change our community and our world for the better,” said ASPiRE General Manager Paul Butler in a press release.

ASPiRE is a television network targeted to African-Americans and offers a programming mix of movies, series and specials featuring music, comedy, drama, faith/inspiration, theater/performing arts, lifestyle and news/information. The network was launched June 27, 2012 by Magic Johnson Enterprises.

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  • Stop the madness. The idea behind Aspire is a great one. I was very excited when Magic launched this channel. But since then the programs have been the same “old” programs run everyday all day since the beginning it has become boring. Flip Wilson and I Spy are not exactly inspired TV. The Root 100 is real good, but that’s it. Everything else is like 40 years old. I am under 30 and I cannot relate. Just because a show is ground breaking at the time does not always make it good TV. I think the station is WAY under the radar. It has to be more than just Black owned for it to be good. Bounce is much, much better.

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  • Guest

    It’s excellent that television are bringing African Americans in ALL careers. Before Aspire, television has shown blacks from one angle when we as a group are much more.