Positive Programming: Magic Johnson’s ASPiRE TV to Debut New Series
African-American TV viewers often complain of the negative images of black people on the tube. Well, ASPiRE has announced a truly positive new series.
The Root 100, an original series for ASPiRE, is a weekly show that will highlight the most influential black leaders under 45, selected by online news outlet, The Root. These honorees featured on the program appeared on this year’s Root 100 list. They include MSNBC journalist Melissa Harris-Perry, actress Gabrielle Union, NAACP president Benjamin Jealous, Sundance award-winning filmmaker Ava DuVernay, and Atlanta Mayor Kasim Reed, among others. Journalist and Anchor Suzanne Malveaux hosts the new show, which will premier December 5.
There will be eight episodes in the series. Each one-hour episode focuses on three honorees discussing intimate moments, turning points in their lives, and their aspirations to affect change.
“THE ROOT 100 presents a fascinating look at two dozen diverse and extraordinary African-Americans, who are using their voices and platforms to fundamentally change our community and our world for the better,” said ASPiRE General Manager Paul Butler in a press release.
ASPiRE is a television network targeted to African-Americans and offers a programming mix of movies, series and specials featuring music, comedy, drama, faith/inspiration, theater/performing arts, lifestyle and news/information. The network was launched June 27, 2012 by Magic Johnson Enterprises.