Angela Burt-Murray has launched CocoaFab.com, a new website for women of color that will cover celebrity news, style, and “urban pop culture.” In addition to written coverage of the issues of the day, CocoaFab will also feature six weekly Web series, AdWeek points out, including “Fab Five,” a shopping guide.
Burt-Murray was the editor of Essence between 2005 and 2010. Her time there was met with controversy when, in July 2010, she hired a white fashion director, Ellianna Placas. Placas was fired in July of this year for unknown reasons, though many speculate it had to do with a tense relationship with current EIC, Constance White.
CocaFab is brought to us care of Burt-Murray’s new digital media company, Cocoa Media Group. Shelly Jones Jennings, a social media strategist is her business partner. The goal is to create a “network of web sites to connect with the passion points of young women of color,” according to CocoaFab’s About Us page.