Smell of Success? Nicki Minaj Launches Pink Friday Perfume

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November 21, 2012 ‐ By Ann Brown

Helga Esteb / Shutterstock.com

Want to smell like Nicki Minaj? Well, the American Music Award-winning rapper hopes so. She has just launched Pink Friday perfume—just in time for Black Friday shopping.

Minaj has been in overdrive, trying to pump up her brand. Soon after joining American Idol, she launched her own reality show, “My Truth.”

To promote the perfume, which is named after her hit album, Minaj debut a television commercial that got mixed reviews. According to Huffington Post, AdWeek called the TV spot a “pile of cliches.” MTV Styled, however, though it was “amazing.”

The perfume, which is available at Macy’s, is $49 for 1.7 ounces. It’s supposed to smell like vanilla, skin musks and woods, but to our sensitive noses, it comes off like a good deal of bubble gum.

It seems almost inevitable these days that once a celebrity achieves a certain amount of exposure, a perfume will be on the way. Celeb scents aren’t just vanity ventures. The top 10 bestselling celebrity perfumes from 2010 brought in $215 million in the U.S., according to Euromonitor International. Britney Spears, Katy Perry, Fergie, Mary J. Blige, Rihanna and Kim Kardashian are just a few of the stars with perfumes on the market. But only a handful are actually successful.

The late Elizabeth Taylor’s White Diamonds remains, since 1991, the top-selling celebrity scent, according to Forbes. White Diamonds by Elizabeth Taylor grossed $54 million in 2010. Oddly, Driven by hunky baseball star Derek Jeter ranked second with $27 million in sales. Third was Heat by Beyoncé, which earned $21 million in sales. Four scents tied next, each with $18 million in sales: Unforgivable by P. Diddy’s Sean John brand (which won the The Fragrance Foundation Award in 2007 ), NYC by Sarah Jessica Parker, Fancy by Jessica Simpson, and Harajuku Lovers by Gwen Stefani. Diddy’s scent does so well, he has two. The second is I Am King, which he launched in 2009.

Do you think Minaj’s Pink Friday will  join the top ten selling  fragrance list?

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