We wonder who will show up with Alicia Keys for the digital premiere of her new album, Girl On Fire, on YouTube Live Steam and Google+ Hangout. It could be Babyface, Maxwell, Bruno Mars or even Frank Ocean — all of whom appear on the new CD.
Like most artists today, Keys is going the social media route to give her fans the first peek at her latest work. According to her press people, there will be surprise guests and collaborators with Keys at the online debut, which will take place November 20, 7pm est.
It will be a 90-minute YouTube Livestream and Google+ Hangout, during which time she will play selections from all tracks on the album, talk about the recording process, and have an interactive Q&A with fans.
According to a press release, this is the first time Keys has debuted her music via Livestream; other artists have been doing this to show off their newest ventures, like Justin Bieber and Rihanna, who’s livestreaming her tumultuous 777 tour. Social media allows for immediate connection to fans and potential fans, which can push record sales and concerts tickets. But there are many artists who have been slow to jump on the social media bandwagon.
Besides Livestream and Google+ there’s a whole digital universe ready for artist to promote their music. As writer Adam Singer reports in the Future Buzz, “I’m a big fan of social networking news sites. I’m also surprised more artists haven’t caught on to using these pages to create a massive buzz for their art. A front page story on Digg.com easily sends tens of thousands, if not hundreds of thousands of unique visitors to a page. And the communities of these sites love creativity, it is such a natural fit.”
Keys has been particularly tech savvy these past months, having just introduced a new kids app, “The Journals of Mama Mae and Leelee.”
Keys will officially release “Girl on Fire,” her fifth studio album on November 27th.