Keyshia Cole: Desperately Seeking Concert Ticket Sales?

November 15, 2012  |  

Keyshia Cole performing at the Soul Train Music Awards. Photo by Frank Micelotta/PictureGroup via AP IMAGES

Along with a Kids ´N Comedy show and a Long Island Farm and Spirits Tour, you can buy tickets to see Keyshia Cole at the Best Buy Theater in New York on the LivingSocial website. The package  is going for just $59 and you get a general admittance ticket, Skip-the-Line Entry, coat check voucher and a drink voucher. The show will happen on November 19. You have two days to get yours.

It sounds odd to us for a singer of Cole’s caliber to be offering a special ticket package online. To be fair, today the deals site features packages to attend the UR1 Fest in Miami, which will have acts including Kanye West, Keane, and Lenny Kravitz. For $499, you get a two-day pass (December 8 and 9), access to the media rooms where the acts are interviewed, money for souvenirs, prime seats, and an open bar. A weekend like this is usually reserved for someone with bucks to toss around. At $500, this is a mega discount, but it’s still not something that’s so cheap it loses the vibe of exclusivity.

Cole may be banking that her new CD Woman to Woman does better than her last, Calling All Hearts, which had low sales. After all, getting butts in the seats and records out the door is the larger goal. But doing ticket promotions like this one could damage her brand. Such a move (at such a price) gives the impression that concert sales (and interest in seeing her live) have bottomed out.

On the other hand, there are lots of people who want to see her on TV. The songstress has become a successful reality show celeb, with her BET program, Keyshia & Daniel: Family First, scoring big ratings for the network. The show has redefined Cole’s brand, giving her an “I’m just like you” air. But to sell tickets and CDs, she needs celebrity appeal. The deal works against that. And as evidenced by our recent slideshow, it’s important that modern divas have a strong brand, which becomes a calling card for fans and staying power at a time when many famous people are just a flash in the pan.

During her career, Cole has released four top-ten albums, had three number-one singles, and garnered four Grammy nominations. She is a successful woman, and the people doing her marketing need to perpetuate that image, not one of a singer desperately seeking  sales.

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  • dbatt001

    dont get desperate

  • mspurplerain

    I like the fact that the tickets are affordable (59.00). Miguel preformed at the Fox Theater in Atlanta a few weeks back and his tickets were starting at 400.00 bucks.. Talk about breaking the bank! I would like to see Keyshia come to Atl and rock it out for her fans!

  • Candacey Doris

    Articles like this do more damage to her brand then cheap tickets do.

    • dbatt001

      right on

    • Exactly…I love her brand and her singing. Besides she can sing better than most of the R&B singers now. Her last album didn’t sell to good because fans wasn’t feeling her and she said that on her show. People is saying the samething about her album just like they said about Mary J. Blige. “Pain sells, not Happiness”.

      • Candacey Doris

        Especially happiness. Men have to sing songs about looking for the one or club songs and women have to sing songs about heartbreak. That’s all that sells. I think it sucks, but if you want to be in the business you have to play the game.

  • Ki

    Keyshia will not get far because her attitude stinks ! She needs to leave some of her “roughneck” ways in the hood where she picked it up. I get it she has a story but so does everyone. Eat some humble pie get a new team, new song writers, and stylist oh and attitude and then maybe she could do better

    • Machelle Kwan

      Plus her voice isn’t really all that for her to be acting like a diva in the first place. But 60 dollars isn’t bad for a ticket deal. I just don’t think a lot of people are feeling her live performances.

    • MLS2698

      Don’t forget……learn how to sing.

      • Ki

        Lol y’all definitely have a point ! I’m not a fan because of her voice ! But I will admit I do love “heaven sent” *i am guilty lol

  • sha

    Not sure about the article comments. Mary J. Blige concert tickets were on groupon as well here in Charlotte and the place was packed.

    • keisha is no mary.

      • Keisha Cole maybe no Mary but media is saying they are. That’s why we as fans or non fans say that as well.