We all want to take great care of our bodies through proper grooming—like manicures, pedicures, haircuts, beauty appointments, etc.–as well as reap the benefits of being physically appealing once said grooming is done. We may not, however, always have the resources to maintain going to professionals to aid us in these endeavors. Luckily, they recognize the value of a partnership with you and many are willing to negotiate ways to gain new business for them, and cost savings for you. It’s a win/win. When looking to save money on grooming services, start with these tips:
Inquire about discounts for frequent visits. Many barbers and hair stylists will offer discounts for their regular customers; they might give you a coupon to have stamped that allows you, after so many visits, to obtain a service for free or at a discounted rate. Others might send e-blasts containing specials exclusively to those on their electronic list. Make sure you’re on it.
Check the website or signage within the shop for day-of-the-week specials. The hair salon where I have my hair straightened offers free deep conditioners on Thursdays. I know this because I check their website frequently, and because it is listed on a dry erase board along with other specials inside the shop. Be on the lookout for deals that might benefit you each time you visit.
Find out if there is a referral program. If a vendor wants to drum up business, he or she may use word-of-mouth advertising (your endorsement) to get people in the door. The incentive for you is often free or discounted services if you send a certain amount of business their way. If you love them, you’re already doing this anyway—why not benefit?
Host a party. In-home parties are becoming more and more popular in the grooming industry. Spa parties, massages, manis/pedis, makeup—you name it: you can get it done at home. Most of the time, there is a host discount if you are able to meet a minimum quota of party attendees for the person conducting the services.
Offer a trade. “Use what you got to get what you want” as the old adage goes. If you have a photography business, a column in a digital magazine, a blog, a marketing company—or any other business where you might be able to help promote your barber, stylist, aesthetician, etc—offer your services. They may consider lowering their rates if you are willing to write about or promote their services to an audience you have already built.
Follow them on social media. The quickest and easiest way to reach out to a brand business or company; or to be among the first to know when they are offering discounts or having a sale, is by engaging with them via their social media channels.
Use social discount sites. Websites like Groupon and Living Social that work with businesses to present special offers to customers are a fantastic resource if you’re willing to pay before you have a need for the service, and if you like trying out new establishments. Sign up for their email lists, and customize the info you want to come to you most often to make sure you can snatch those deals up while they last.