To celebrate her new book Profit With Purpose: A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences, author and EGAMI Consulting Group founder Teneshia Jackson Warner teamed up with Dinner With Bevy‘s Bevy Smith for a dinner party/awards ceremony/”discotheque” (Smith’s word) at New York’s Beauty & Essex. The soiree was also focused on the cause-related work of the night’s honorees: P&G’s program My Black is Beautiful; Budget Fashionista and founder of digitalundivided (DID), Kathryn Finney; Black Girls Rock! founder Beverly Bond; celebrity stylist and host of ABC World News’ Cause Celeb with Phillip Bloch, Phillip Bloch; Disney’s Dreamers Academy, a program working in partnership with Essence and Steve Harvey to help high school students reach their career goals; and chef/reality TV star Chef Roble.
We’re going to have more from Warner about cause marketing and her book later this week. But the need for good works in the world is strong enough that we wanted to give the awards ceremony its own little shout out.
The 2012 Purpose Awards Dinner (#profitwithpurpose) was meant, according to the evening’s program, to celebrate with “a night of purpose” and “continue to drive the conversation.” The evening highlighted the social responsibility initiatives of the honorees, and the innovative approach with which they’re tackling their businesses, organizations, or passion projects.
When accepting his award, Bloch said, “When someone shines a light, we all shine a little brighter,” speaking to why it’s important for everyone to do what they can and then cheer that work to take it even further.
But before the accolades, one has to get started. In her acceptance speech, Bond said she only wanted to make a cool t-shirt when she started. Today, Black Girls Rock! has a televised awards ceremony that uplifts not just young girls, but women also.
When presenting the award, Warner thanked Bond for answering her calling. “We’re so happy that you said yes,” said Warner.
“We’re all connected and we’re all affected,” said Bond during her acceptance speech.
And if that wasn’t enough, there was good food, good music (Talib Kweli was DJing, with Bond jumping into the booth for a few minutes), and cocktails aplenty. Party with a purpose…