Any Basketball Fans Out There? NBA Turns to Social Media for All-Star Voting

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November 14, 2012 ‐ By Kimberly Maul

Anyone voting for Dwight Howard? Image: AP Photo/Mark J. Terrill

The NBA is a leader when it comes to professional sports and social media, especially on Twitter where the league has more than 6.2 million followers and 90 percent of players have accounts. And this year, for the first time, fans can vote for their favorite players to participate in the NBA All-Star Game via social media, including Twitter and Facebook.

The game is on February 17 and up until January 14, fans can vote by tweeting a player’s first and last name with the hashtag #NBABALLOT or visiting a custom application on the NBA’s official Facebook page. Tweeted votes are limited to one player per day and on Facebook, users can vote for up to five players once per day.

The NBA is also allowing social media voting in China, where the league has a big following, on Sina Weibo and Tencent QQ.

Major League Baseball also allowed voting via Twitter for its All-Star Game this year. NBA fans can also vote via text messaging, the NBA website, and in-person at games. Separately but related, anyone going to Houston for All-Star Weekend?

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