While female lyricists like Nicki Minaj get their reality TV star on, and others continue to fade in and out of the irrelevant zone, Harlem rhyme spitter, Azealia Banks, is continuing to make her mark both in the fashion and music world. Case in point: Not only is she one of the new celebrity spokeswomen for ASOS, the uber-popular online store based in the UK, and she just so happened to drop the visuals for her song, “Atlantis.” In the video, “Young Rapunxel” rocks some colorful fashions and accessories (some from ASOS) and dances in front of a green screen that looked like something out of an old Nintendo game–but with a nautical theme. She’s riding dolphins, petting seahorses, and having a ball with her long green locks. While the video is pretty forgettable, the song, which is her usual mix of house music, electro and good ‘ol hip-hop and off of her Fantasea mixtape, is worth a few listens. Check it out and see if you agree. Pass or play?
And as for all that talk of being one of the new faces of ASOS (alongside Ellie Goulding and Charlotte Free), she put that face to work with a quick video where she showcased some of the brands’ looks, including velvet, furs, satin and funky prints. Banks went back to her long purple locks but stuck with her eclectic make up in this one, as she rhymed about winning over basic chicks with her style and her flow. You know, the usual braggadocio rappers love to spit bars about. Check out the visuals for that quick flick as well. This isn’t her first video repping for a certain fashion house or brand, as she performed “Van Vogue” as the face of Alexander Wang’s Fall 2012 campaign. This time, she’s repping for a label most of us can actually afford. Check it out!