Am I The Only One Who Feels Mistreated When Visiting Some Asian-Owned Beauty Supply Stores Catering To Black Hair?

November 13th, 2012 - By Ashley Brumeh

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I dread going to most Asian-owned hair stores. No disrespect to those stores that do great work and have great deals, but at this point, I just do.  I have found their vast array of hair selections and hair care products usually comes with some discriminatory practices and poor service.  I have visited enough Asian-owned beauty supply stores to know that there are some that have exemplary customer service and value our patronage.  However, their numbers are few and far between.  My negative experiences at different Asian-owned beauty supplies are far too frequent for them to be considered simple coincidences.

I went into one of the aforementioned hair stores for the sole purpose of purchasing a half-wig.  After looking around intently, I saw one I liked, but before I could even point to it to try on, the employee quickly told me that I would need to purchase a stocking cap.  This would have been a non-issue for me (since I know how important it is to maintain hygiene in a place like a hair store) if it weren’t for the fact that there was also a white customer in the store trying on wig after wig with NOTHING on her head.  In all fairness, every customer should be required to wear stocking caps when trying on hair, but when I politely pointed this out to the employee, you would have thought I was speaking a foreign language or walked in that joint looking like Pig-Pen. She was far from concerned with the white customer’s head, but she very concerned about mine.

I was determined to have a positive attitude at the next hair store I visited (which was also Asian-owned) despite my previous less than pleasant experience.  I was eager to try a variety of hair products I saw in a hair magazine so I sought assistance from one of the hair store employees who happened to be white.  I gave her the names of the products and I asked her where I could locate them in the store.  She hadn’t heard of any of the products and had no idea where to start searching.  I switched gears to something I thought she could actually help with and asked her to price a couple of their best ceramic flat irons.  She informed me that all the flat irons worked the same and it didn’t matter which one I bought.  I asked her if she was new.  She said no, but I really wished she would have said yes. Maybe then I would have felt better about her lack of familiarity with the hair-care products that were all over the shelves that she didn’t bother to educate herself on.

A few weeks later I went into another Asian-owned hair store to buy a blow dryer and a few hair accessories.  There were three Asian employees near the entrance of the store.  None of them greeted me nor did they offer me any form of assistance when I walked in.  I proceeded to search for the hair accessories on my own, undeterred,  since my previous visit taught me to help myself as much as possible.  I found them, and afterwards, I asked for assistance. I told one woman what I wanted and she brought it out to me.  I went to check out with what amounted to be a large purchase.  The lady who helped me was so cordial and complimentary after noticing all the products I was buying, and I was not surprised to find that it was one of the same people who ignored me earlier. I decided enough was enough and that I had just put my last dollar in the register of an ungrateful business. I re-evaluated my choices of the hair stores I went to and decided to halt my visits to them altogether.

The deliberate prejudice practices of some Asian-owned hair stores I have visited is down right unacceptable!  Moreover, hiring employees with little to no knowledge of black hair care products to work at a hair store targeted towards blacks in a predominately black neighborhood when they clearly have no interest in trying to learn is equally shameful.  Sub-par service in certain Asian-owned hair stores is doled out towards blacks more often than not. Adding insult to injury is the fact that these stores set up shop in primarily black areas. Yet their unfriendliness, lack of good service, and unappreciative attitudes seems to be ignored as they make money off of black dollars. In my opinion, it seems that a loss in revenue may quite possibly be the only way for these establishments to feel the effects of their tired business tactics and poor customer service, and start treating all of their customers equally and a lot better.

Have you had similar experiences at some Asian-owned beauty supply stores?

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  • Lona nods

    most of the beauty supply stores in my area are own by Asians. I have one in particular that I go to on regular basis because I like the products they have and if it’s something I want and they don’t have it, they have gotten it for me and even met some of the cheaper prices that I have found online. the customer service has always been excellent at this particular place. Now I have also been to some that wasn’t so driven by providing great customer service and were rude as hell. I don’t give them my money. I don’t like being treated rude or degrading in any one’s establishment. if there were black owned stores in my area, I would frequent them if they had the products and the things that I needed but if their customer service is bad, then guess what, they won’t get my business neither.

  • Jill

    Shameful. Aren’t there any black-owned beauty supply stores??

  • http://www.facebook.com/people/Latrece-Hoskins/100002627012546 Latrece Hoskins

    thanks for that educational tidbit. i’m looking it up now.

  • http://www.facebook.com/people/Latrece-Hoskins/100002627012546 Latrece Hoskins

    i have had only one bad experience: an older lady had yelled at me to “come back!” as i was leaving,unsatisfied with the selection. anyways,the store that i visit now has a nice manager who greets me and always takes 3 dollars off if he can’t find an unworn wig of similar or the same type.

  • Krissy

    I have to say I find it very interesting how this article was about Asian owned hair shops America and how they treat the their black customers whom they are supposed to cater for. And yet the majority of the comments are about putting down black women who wear weave. Its funny how African Americans worked so had to be treated fairly and be able to conduct their lives as any human beings (and so they should) and yet they are quite a few people still trying to put their own race down because of the choices they choose to make…especially about their hair.

    The closed mindedness of such people is truly astounding and very embarrassing!!! Instead of putting each other up they are bringing others down in order to be on their level and have no self worth. I feel really sorry for these people because they really don’t have any respect either for themselves or their own people. Its a shame. And this is coming from a 19 year old.

  • rinnie

    Great article, I had a bad experience at my local beauty supply store (asian owned) as well. I feel they are unappreciative of us, yet the are making millions off us. It has been a dream of mine to open a beauty supply store (black owned) and knock these Asians out of this industry. But I feel it would be nearly impossible since most hair care products are manufactured by them.

  • Rinnie

    This is a great article, I had a bad experience at my local beauty supply store (which is asian owned). I just feel they’re are very unappreciative of our business. It has been a dream of mine to open up a beauty supply store( Black Owned) and to knock these asians out of this industry. But I feel it is nearly impossible since most hair care products are manufactured by them.

  • Wow

    There was a documentary a while back about the beauty supply monopoly (I think Chris Rock talked about it in his movie also) and the basic premise is the only places to get the human hair for the weaves and wigs that are in such high demand by black women are asian countries so they’ve basically gotten the industry on lock due to our demand for their products and they will not sell to outsiders or the prices are so exorbitant that non asians have to charge higher prices and can’t compete. They are also taking american made hair products some by popular african american brands like curling irons and flat irons that they sell in their stores and are having their counter parts in their countries replicate those same products in order to keep from selling the authentic American brand and are replacing them with their own. It’s not hard to put them out of business especially given that they don’t appreciate or respect 90% of their customer base. Stop buying their hair and stop shopping in their stores.

  • unrequitedlove

    Well the Korean owned beauty supply stores here in Harlem hired the Africans to do their dirty work.Now they follow you around the store and have no knowledge about healthy black hair care.Which is ironic since they come straight from Africa

  • rosemary davis

    The problem with this is that there are not enough black owned beauty suppliers any where they are mostly own by Asians and they don’t care about black people or what they think they are interested in your money that’s all as far as them standing at the door or watching your every move most of them are not going to be ripped off or have their merchandise stolen black people too them are label as a theif and that’s what they care about not us however not all of them are unkind and disrespectfull I have found out in my own personal experience when you are a regular customer they will treat you with respect and will go above and beyond to help you find the products you need so let’s not put all stores in the same bag

  • http://www.facebook.com/semira.tesfai Semira Tesfai

    I agree! I’m so tired of how Asian owned hair stores treat black people. Let me not even start with nail salons. Black hair supplies is a multi-billion dollar industry but none of our people profit off of it. On top of it, we’re forced to endure discriminatory behaviors because those stores supply more products that suit our hair than the regular hair supply stores.

  • Tamz

    I buy everything I need for my hair from my hairdresser. Some Asian owned beauty supply stores aren’t as bad as some people portray…because most of the ones here are in the hood! Lol But I agree with the masses, you show me one inkling that you don’t value my business, *Bisquick Makeup Kenya vc* you can kiss the blackest part of my….you know.

  • Adjoa

    I do not have this problem, because I wear my hair in its natural state, locs. The products I use for my God given hair, are from an African-American business Carol’s Daughter. I would never spend my money where I am not valued. Sisters stop giving your power away.

  • SenecAsh

    There isn’t very many Asian hair store owners where I’m from in Western NY. They are all run by Arabs, who are insightful and hilarious. They do their best. But, they do have their young sons working until the late evening which concerns me. It’s too bad
    Mid-K isn’t around anymore

  • dbatt001

    So I got some hair from the beauty supply and the owner (Asian of course) gave me a free sample of SKIN LIGHTENING CREAM! fckin messed me up for days.

  • http://www.facebook.com/tbabymama Tasha Hall

    so if a sales person directs you towards something that you wouldn’t have picked out for yourself but looks good on you that’s racism. your natural hair is beautiul. the girl at Sally’s wasnt really lying to you either. the ceramic flat irons that are available in different temperatures you need to order with a current styling llicense. Look closely that extra hot dryer you want isn’t available either. There is a reason you cannont buy every thing you see a prosessional stylist use. My water supply line here at home is residential. Oh! of course she smiled at you when you brought alot of product for your “own beauty” you rather spend 100″s of dollar on some other hair than your own? your real attitude should be with “miss I don’t know beauty supply store etiquette”, not the sales clerk.
    and you was buying a half wig? which implies that you have some hair.. that needed to be proffesionally weaved.

  • Shonda Johnson

    @realadulttalk:disqus Is it only in Philly where the ghetto girls are walking around with that long,tacky virgin malaysian hair? That hair is NOT cute period,stop it!!!

    • realadulttalk

      I don’t wear weaves so you’d be asking the wrong person–and every weave that looks like a weave bothers me. So all you Bella Dream ladies with the same darn hair–that’s not cute either.

  • Bridgette

    I do not support any Asian owned beauty supply stores. They are rude and treat you like a criminal. I don’t support any business that doesn’t treat me right. With as much money as African Americans spend annually, we need to learn the value of a dollar. You don’t have to pay someone to mistreat you. We have the power to change things by pulling our money away from these businesses.

  • http://www.facebook.com/profile.php?id=1438551270 Jessica Lucinda Williams

    i personally would prefer the people in the stores i frequent to leave me alone. if i need help, i’ll ask for it. but i do agree with your position, if they show you no respect, they don’t get your business. simple as that.

    • http://www.facebook.com/profile.php?id=1438551270 Jessica Lucinda Williams

      BTW, i’m loving that scarf/head wrap she is wearing.

  • Meo91

    Thankfully there are Muslim hair and body oil shops where I live. Trader Joes also sells oils and i make my own products because I don’t like going to beauty supply shops that aren’t black owned. The prices are seriously overpriced, they aren’t helpful and when they are it’s because they are entertaining a conversation to make sure you aren’t stealing, they follow me around and they are down right rude. The treatment I’ve received from Muslim stores is excellent. They are knowledgeable kind and they offer you discounts regardless if its a huge purchase or not. And when conversing with them you know that they aren’t talking to you to make sure you aren’t stealing.