If you missed out on the premiere of Rihanna’s “Diamonds” video this week, no worries, we’ve got it here. And no disrespect, but I can’t say that you missed out on much anyway.
The singer, who is releasing her seventh album, Unapologetic, on November 19, dropped the visuals earlier in the week, and depending on who you are and what you like, you’ll either love it or do the Kanye shrug. The video contains a mixture of different images, settings and scenarios that, according to director Anthony Mandler, were put together to set up the right emotion that matches the songs many changes and drama. So no, there isn’t a real storyline here. But we do get to see Ri Ri roll up diamonds and smoke them (everybody seems to love to do the blowing smoke thing, I guess it’s cool), float in water looking very ethereal, standing amongst chaos in a world gone to war, running from a car planning to hit her, watching her pull her hand away from her lover, and observing two very beautiful horses running together. Hey, it’s not “Thriller,” but it gets the point across. Plus, it actually makes you enjoy the song a bit more, and she looks gorgeous in it, as she has been looking fab these days. However, I think one time viewing it is good enough for me. But you check out the video and let us know if you’re feeling it. Cool?
Is this a pass or play for you?