Tech Talk: The New Google Look May Be Good For Businesses

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November 12, 2012 ‐ By Ann Brown

 

 

If you are like 300 million other people, you use Google daily. So you have probably by now noticed the search engine’s new design.

The tweaking done by Google might hurt your business, reports Inc. Many businesses count on search engines to help drive traffic to the websites. But with the new design, the search toolbar is now at the top of the screen. It used to be on the left side.

“With the new design, there’s a bit more breathing room, and more focus on the answers you’re looking for, whether from web results or from a feature like the Knowledge Graph, “ according to Google. Though the Knowledge Graph element was launched in May, it now has more visibility.  “Search for a movie star, for instance, and you’ll see an info box on the right with the actor’s birth date, picture, relationships, biographical information, filmography and related people,” explains Time magazine.  Google’s iPhone app allows you to ask a question by voice, and a computerized voice reads back information from Knowledge Graph.

With  the new layout, paid search ads are also more prominent. “Those ads now appear more prominently and closer to the left side of the page where the average user tends to look first,” reports Inc., with more attention drawn to the paid ads. Larry Kim, founder and CTO of WordStream, a PPC technology and search engine marketing software company, tells Inc. there is a reason why Google made the changes now. “I believe the decision to make Product Listing Ads even more prominent right before the holiday shopping season is no coincidence,” he says, “particularly after a disappointing Q3 2012 earnings report.”

Google says the new design is more adaptable for other digital devices  such as smartphones, tablets and desktop web browsers.

Google has been making many changes lately and not all of them well received. A new privacy policy, came under heat. Google answered the concerns by “saying users can still prevent the company from linking all the data it collects about them by turning off their search history, by skipping some of Google’s offerings or by using different Google accounts at different times.”

Had you noticed the new Google layout? Does it bother you?

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  • http://twitter.com/simplydebra Debra

    I use Google every day and I didn’t even notice.