Once You Go Cable, You Never Go Back: Fewer Blacks Watching Network TV

November 9, 2012  |  


Who’s watching network television these days? Fewer blacks are.

Instead they are turning to cable TV, according to recent Nielsen data. It all started when African Americans tuned in to cable during the football and political seasons. And they haven’t turned back. Though blacks did turn the dial to CBS more than any other network, watching 60 Minutes, and crime shows such as CSI and Criminal Minds, reports Target Market News.

African Americans remain the largest minority segment of the U.S. television household population, comprising approximately 13 percent of the 109.6 million TV households.

The most popular shows on cable television for African-American households include: NFL football on ESPN; VH1’s T.I. and Tiny, Basketball Wives LA 2, and Chrissy & Mr. Jones; and TBS´ For Better or Worse. The only BET series on the top 25 list is Keysha & Daniel: Family First.  Maybe this is yet another sign, BET needs to revamp its programming.

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  • sostupidihavetopickaname

    BEcause BET has turned into a hott ghetto mess! As an african american woman in college it disgust me that BET plays every horrible black stereotype they can!! It’s the only award show I can turn on and see 5 million people allowed on stage and people saggin in jeans!!! One of the few good shows that had “Reed between the lines” was a COMPLETE snooze and tracee and Malcom had no chemistry! Come BET get it together! Be a network we can be proud of. side note—> start playing videos again. More then just rap. We want to see REAL R&B again, not this radio crap! (Ignore grammar and spelling mistakes. I’m offf the clock;))

  • I only like watching a few shows and mostly sports. Netflix, Amazon Prime, Hulu, and some pirating sites are better alternatives than cable. I seriously think I’m one of the few people who does not watch these reality shows. I would never watch that Basketball Wives or TI and Tiny sh!t! I never enjoyed those CSI shows either.

    To me The Walking Dead, Breaking Bad, re runs of The Wire , Game of Thrones, and most shows like Through the Wormhole.

  • randomtandem

    I dont watch any of that mess! I watch Criminal Minds, Law & Order SVU, Rizzoli & Isles, Scandal, The Walking Dead…ya know…quality television. Its embarassing that those reality shows make it so high in the ratings. I like scripted shows that show talent and substance. Although I do admit Braxton Family Values was a guilty pleasure lol

  • Candacey Doris

    The only things i watch on network tv are DWTS and HIMYM. That’s it. I really use netflix and Amazon for everything else.

    • RandomTandem

      I used to depend on Netflix more, but the quality of their menu has gone down tremendously. They don’t have the latest good movies unless you get the disk plan. They need to stream more movies. They also need to start having more current shows like Hulu does and it wouldnt hurt for them to put on some quality old school tv like 227, The Jeffersons, Amen, Diff’rent Strokes etc. I hate to have to pay for both hulo and netflix when all of that should be offered on one service.

  • bits

    this also means that a lot black americans are broker than they should be because cable is not cheap! there is really no reason why anyone should pay extra for cable when we have netflix and youtube as options.

  • Envy

    Why should we watch the network , when there’s no blacks featured I. Any TV series, seriously

    • bits


    • RandomTandem

      what about “Scandal”? Kerry Washington is the lead on a prime time show on abc..thats pretty impressive and I think we should support her.
      Also, Shemar Moore has a pretty huge role in Criminal Minds. Lets support our black talent so that they can continue to get quality roles instead of just shucking and jiving on reality tv.