Once You Go Cable, You Never Go Back: Fewer Blacks Watching Network TV

November 9, 2012  |  

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Who’s watching network television these days? Fewer blacks are.

Instead they are turning to cable TV, according to recent Nielsen data. It all started when African Americans tuned in to cable during the football and political seasons. And they haven’t turned back. Though blacks did turn the dial to CBS more than any other network, watching 60 Minutes, and crime shows such as CSI and Criminal Minds, reports Target Market News.

African Americans remain the largest minority segment of the U.S. television household population, comprising approximately 13 percent of the 109.6 million TV households.

The most popular shows on cable television for African-American households include: NFL football on ESPN; VH1’s T.I. and Tiny, Basketball Wives LA 2, and Chrissy & Mr. Jones; and TBS´ For Better or Worse. The only BET series on the top 25 list is Keysha & Daniel: Family First.  Maybe this is yet another sign, BET needs to revamp its programming.

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