Tech Talk: Internet Trends Report Shows Android, Netflix On the Rise

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November 13, 2012 ‐ By Kimberly Maul

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As 2012 comes to a close, various analysts and research companies are coming out with reports on digital and Internet trends, getting people excited for the future of technology. Mary Meeker, a well-regarded Internet analyst and partner at KPCB, spoke in San Francisco last week and gave a mid-year update to her annual 2012 Internet Trends report that was published in May.

According to TechCrunch, the biggest news from Meeker had to do with the smartphone market, which she forecasts will reach one billion smartphone users by the end of the year. Additionally, with five billion consumers owning feature phones (non-smartphones) at the end of 2012, there is room for this area to grow—and she sees that growth coming for Android phones, not the iPhone.

TechCrunch writes, “By the end of 2013, Meeker expects there to be 160 million Android devices, 100 million Windows devices, and 80 million iOS devices shipped per quarter.”

Additionally, broadband network company Sandvine released its annual Internet traffic trends report, which included findings about where consumers are spending their time watching online streaming video. In this currently competitive market, companies including Netflix, Hulu, Amazon, HBO Go, and more are vying for viewers’ attention. But Netflix tops the charts when it comes to traffic on computers and other fixed devices, rather than mobile.

When it comes to residential traffic during peak periods, Netflix had a 33 percent share during the second half of 2012, compared to YouTube with 14.8 percent and much farther down the list, Amazon, with 1.75 percent. Other competitors were not even in the top ten, with Hulu at 1.38 percent and HBO Go coming in with 0.52 percent.

“Audio and video streaming account for 65% of all downstream traffic from 9pm-12am and half of that is Netflix traffic [on North America fixed networks],” said Sandvine CEO Dave Caputo, in a statement about the report.

Which tech trends are you keeping an eye on?

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