A T-Shirt Just Doesn’t Cut It Anymore: Go the Extra Mile (with Style) to Market Your Message—Obama Does!

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November 6, 2012 ‐ By Nana Ekua Brew-Hammond

President Obama with FEMA administrator Craig Fugate on their way to New Jersey post-Hurricane Sandy. Image: AP Photo/Pablo Martinez Monsivais

With many polls showing the race for the president at a dead heat, the candidates and their surrogates have made use of every available medium to broadcast their message this election cycle—including their clothing! Take inspiration and get creative marketing your business in a crowded marketplace.

While Rudy Giuliani stumped for Mitt Romney in Ohio sporting a Republican red windbreaker that promised “Real Recovery,” Obama reminded voters he was in charge wearing a dark blue jacket emblazoned with the US Presidential Seal as he toured New Jersey to assess the damage wrought by Hurricane Sandy.

Katy Perry performing for President Obama in Las Vegas. Image: abik/Starlitepics/PictureGroup via AP IMAGES

Meanwhile, Katy Perry wore her Obama support on her sleeve in not one, but two appearances on behalf of the Dem.

There’s no reason why you can’t produce similar affordable pieces customized to customized to get your message out there. For starters, here’s what you can do…

1. Run your local marathon in a custom ensemble branded with your business’s name. Follow the steps to create your personalized design on NikeID.com.

2. Tote a personalized bag bearing your/your company’s name. The husband and wife duo behind indie luxe leather bag brand
HarLex is currently taking orders that’ll get your bag to you in time for Christmas.

3. Work with a graphic designer to create a signature textile pattern for your brand. Have fun with it a la Katy Perry’s ballot-inspired chic or go for an unexpected pattern people will always identify with you. Missoni’s iconic chevron print is a perfect example of the latter. Experiment, printing out different versions on a fabric-friendly inkjet printer.

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  • Reese

    Image is everything