Twitter Takes on Instagram with Filters for Photo-Sharing

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November 5, 2012 ‐ By Kimberly Maul

Rihanna posts a pic on Instagram. via @Rihanna

It’s no secret that Instagram has been the hottest mobile app this year, with more than 100 million users and Facebook buying the company for nearly $1 billion.

Therefore, it makes sense for Twitter to want to build out its own photo-sharing tool, complete with Instagram-like filters. The New York Times reports:

“In the coming months, Twitter plans to update its mobile applications to introduce filters for photos that will allow people to share altered images on Twitter and bypass Instagram, the popular mobilecentric photo-sharing network, according to people who work at the company but asked not to be named as they are not allowed to discuss unannounced projects.”

Just last week, research company Simply Measured found that 54 percent of Interbrand’s Top 100 Brands were on Instagram, compared to 98 percent that are on Facebook and Twitter. The top five brands on Instagram as of November 1, 2012 were MTV (994,733 followers), Starbucks (876,987), Burberry (557,489), Nike (527,300), and Gucci (217,349).

Those brands that are using Instagram are also turning to the site more often. In Simply Measured’s August 2012 study, only 26 percent of the top 100 brands posted at least one picture a week on Instagram. This was up to 34 percent in the November study. Additionally, 20 percent of brands now have more than 10,000 followers on Instagram.

There has already been some back-and-forth as to whether Twitter is right to launch an Instagram competitor. What do you think?

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