From Bullying To Body-Building: Evelyn Launches Workout Empire

November 5, 2012  |  

Source: Johnny Louis/wenn

If there’s one positive thing Evelyn Lozada deserves credit for, it’s her body which she clearly works hard to maintain — particularly those rock hard abs. Finally her figure (instead of her mouth) is transforming into figures, as in dollars, as the reality TV star is apparently on the road to building a fitness empire.

The word from TMZ is:

According to our sources, the “Basketball Wives” star has signed on to endorse an organic and caffeine free energy shot called youthH2O. We’re told the deal was for a whopping six-figures, but Lozada has her eyes set on bigger things.

Our sources say Lozada is also close to signing on to create her own brand of workout videos as well as a deal to become the face of a workout equipment company.

Sounds like Evelyn’s pulling a Sheree. After the “Real Housewife of Atlanta” got the boot, she finally started putting her workout grind to work, partnering with a fitness company to come out with a line of videos. I’m pretty sure Evelyn isn’t walking away from “Basketball Wives” any time soon, but anything that doesn’t involve her making t-shirts with sayings like “Non mother f***ing factor” on it sounds good to me.

As far as her hoping to be the next Jane Fonda by building an entire empire of workout videos, as TMZ says, I can’t call it.

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  • gmarie

    her body definitely improved after she got with Chad, I assumed it was a new fitness regimen and diet, NOT some quick fix energy shot. Glad she’s getting her paper but this wasn’t what I was hoping to see when I read “workout empire”

  • nursej

    It will only b an empire if the multitudes buy. And I for one will not. She keeps tryna stretch 15 mins she no longer has…smfh


    I wonder whats the going price for those pair of lungs?!?

  • jake

    Now all she has to do is not make another announcement about her “next move” because nobody cares. Be a body builder, hell be an astronaut just BE GONE!

    • Tamz


  • gracie


  • rosrmary davis

    Well at least she is doing something positive for a change now the only thing she has too do is leave that negative image of BBW behind and don’t be talked back into joining all that madness and she may have something but she has to remember there are quite a few guru fitness people already out there so what ever she has too offer will have too be diffrent and unique not something that’s already on the market

  • Nenah

    Anything she endorses, I’m not buying!

    • Patricia

      I agree. I am not buying anything either.

  • Ann

    Who cares?