TV Trends: Blacks Watching Politics More Than “Scandal”

October 26th, 2012 - By Ann Brown

Voters waiting in line on Election Night 2008. Image: AP Photo/Bebeto Matthews

How many of you watched the presidential debates? Many of you it seems. According to  the Nielsen ratings, black TV viewers are tuning in to watch politics rather than their usual programming.

“The second Presidential debate that aired on Tuesday, Oct.16th, was the real ratings winner among TV shows for the third week of October. 4.8 million of the more than 10 million Black viewers watched on ABC, CBS and NBC. (Another 5.3 million tuned in on cable). ABC’s “Scandal” returned to the lineup and came in at No.3,” reports TargetMarketNews.  “NBC edged out CBS as the most watched TV network, carrying 13 million Black viewers for eight of its shows. CBS dropped to second place with 12.8 million for ten shows. ABC had 8.5 million for six programs.” The ratings stats for the final debate were not available yet at press time.

African Americans are the largest group of TV viewers, comprising “approximately 13 percent of the 109.6 million TV households. African-Americans generally watch more television than other segments of the population,” reports Nielsen. African-American adults are avid TV watchers, averaging 210 hours per month, more than whites, Latinos and Asians by quite a bit. And black children aren’t just exposed to television that they’re watching, but TV that plays as background noise for hours on end.

Now if everyone who watched TV voted, that would be interesting.  Only about 58 percent of the eligible voters in America  actually vote, according to voting and registration data US Census 2008. And according to USA Today, this November about 90 million Americans who can vote won’t.

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  • Cakester

    I just want to know why MN used that picture. Looks like a scene out of the movie Precious!

    • sexcgenius

      Im not sure what your issue is with the photo. Do you have an issue with blacks being photographed en masse? Do you hate large people? Is it their clothing? What’s the issue?

      • Cakester

        You like me… I see that… keep following me… thanks! The issue is that I don’t like the picture.

  • ANTMilf

    I’m black and I’ve never watched not one episode of “Scandal” in my life. It’s either because I have cable and I get out of night school at 9:30 at night.

    • Lov3lyLady32

      Well IMO “Scandal” is a great show. You do own a computer right? Watch an episode online you might like it.

      • ANTMilf

        Nope, I rather use my computer to do my school work than watch a TV show, unless it’s shows from the 80s and 90s.

        • Lov3lyLady32

          BOOOOOOOO!!!!!!!!!