Amazon Reviewers Take the “Binders Full of Women” Meme to the Next Level

October 18, 2012  |  

Via “Binders Full of Women” on Facebook

Pushing the “binders full of women” meme into completely different territory, reviewers have gone on Amazon.com and used the review section of actual binders that are for sale to leave snappy comments.

If you recall (and we know you do), Mitt Romney, when answering a question during Tuesday’s debate about equal pay, made mention of all these “binders full of women” that he used to find female staffers. Please note: He ultimately made no mention of whether he actually supports equal pay policies for women.

Anyways, the absurd turn of phrase has turned into the LOL Internet meme of the past few days, with people searching for the term online, turning it into a Facebook page, visiting a very robust Tumblr page full of bindered women, and even playing a fun computer game that will help you waste precious time at the office. Now, people have turned their attention to the online retailer. A review of the Avery Durable View Binder written by Moose Grooves from Texas reads:

This seems like a pretty good Bind Her, but is it better than the Trap Her Keep Her? Will it keep all my women in line, especially when they have to rush home to make dinner? Is it a good product to use with the BIC Cristal For Her Ball Pen? Does size matter? This is only a couple of inches.

BTW, the reference to the “Bic Cristal For Her Pen” is an actual thing.

With help from other memesters, these comments are getting bumped up to the top of the list of helpful reviews.

Ultimately, the question is whether this is really going to negatively impact Romney’s campaign. Possibly. It is focusing attention on Romney’s stance on women’s issues and deflecting from the point he was trying to make — that he has a history of hiring lots o’ ladies. And, even in that, his record is kind of not so good.

“But,” writes The Washington Post, “all of this reeks of momentary distraction — the kind of story that one side pushes for a short time in hopes of gaining traction and then backs off of, with little lasting impact.” It could, however, become a sticking point for some voters who think the quip actually reveals something true about Mitt Romney’s feelings.

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