Blue Water, Smiling Faces & Rock Climbing: Feminine Hygiene Company Addresses Reality Of Periods

October 17, 2012  |  


I don’t know about you; but when I was a little girl, I couldn’t wait to get my period. In my  7 year old naivety, I really believed that getting my period was what would solidify me as a bonafide, real woman. Surely, it was a special thing. Maybe it would mean that my mother would no longer dismiss me from “adult conversation” or that I’d be taken more seriously.

I’d always heard people say “be careful” what you wish for but I didn’t understand why until the next year and a half, at 9 years old, when I started my period. I thought it was special for a good 30 minutes and then I realized I really didn’t want anything to do with it. It was more bothersome than anything, a whole bunch of washing up, uncomfortable diaper-like contraptions I was always wondering if someone could see and those pains in what I thought was my “lower stomach” that I’d never experienced before. By the second day of my “special” period, I was ready to be done with all of it.

The fantasy seemed so much nicer than the reality. I hope other little seven year old girls–or girls on the brink of starting their periods because I do realize that starting your period at 9 is a bit early– don’t buy into the same fantasy I did.

But when you think about the marketing surrounding feminine hygiene products and the periods they’re supposed to control, it would really be hard for them not to. After all, when you look at period commercials, all the women are usually engaged in some type of physical activity, their faces are all aglow with either sweat or the sheer joy that comes from menstruating and if by chance you do happen to see “blood” in these commercials, it won’t resemble the thick brownish/reddish/brownish stuff that seeps from your vadge, it’ll be a pleasantly thin light blue color. How lovely?

Well, one British man by the name of Richard Neill, who had just had his first serious girlfriend didn’t appreciate being bamboozled by these ads. He was so incensed by the deception that he took it upon himself to write a complaint on Bodyform’s, a female hygiene company’s, Facebook page.

Here’s what he had to say:

Did anyone else laugh at the phrase “crafty bugger”? Richard really is British, right? Either way, Bodyform saw the message; and though they agreed with his sentiment, they were not going to be shown up by Richard’s way with words.

They responded to him, with a message from a fake CEO, in an even more hilarious video.

Check it out below:


I love the fart! There are still some women out here who just don’t want to believe women are capable of passing gas. Now, that was good for a great laugh; but now it’s time to get serious. While these feminine hygiene ads can get ridiculous, there is some truth to the fact that people, people with penises, just might not be ready to handle “the real” when it comes to our periods. I’ve personally seen how men have a bit of a freak out when women they know intimately display signs of menstruating. I had a friend who was sleeping over his girlfriend’s house and had to get up in the middle of the night to use the restroom. He walked into the bathroom, lifted the seat and found what he described as a “crime scene” in the toilet. I sympathized with him, homegirl should have double checked and flushed. A part of me understood his shock but another part of me wondered why he was trippin’, and to hear him tell the story, he was indeed trippin’. I mean dude had three sisters. Sometimes these men just aren’t ready. And honestly, some of us aren’t ready either. I can honestly say that after dealing with my own periods, I’m not trying to be confronted with other people’s. But on the same token, I, and the other little prepubescent girls– not people like Richard– need to really know what to expect from our periods.

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  • I’ve always said men would be brought to their knees crying like little girls if they had to go through what we go through before, during, and after our periods, lol.

  • Realgirl

    CTFU whoever came up with “Have a Happy Period” should experience CRAMPS just one time in their lives!!! Crafty Buggers!!

  • get real

    Ladies, what is a “burningitching sensation? I was watching a commerical and the product was for a “severe vaginal itching “. Lol. Wtf? I don’t need to come up after giving you special attention with “severe mouth burning”. What’s goin on down there ladies?

    • Candacey Doris

      Do your balls ever itch?

  • Trisha_B

    I loved his comment lmao, It was cute. But in a way, having advertisements of women look so happy & joyful on their period make’s the whole period talk more embarrassing. All women are different during their week, but there is some common ground w/ dealing w/ the mood swings, cramps, etc. So why act like it doesn’t happen? It’s natural, nothing can change it. Everyone is gonna have to deal w/ it. A woman personally deals w/ it, & the man is gonna have to deal w/ the woman during the time. My man already knows that whenever he comes over during my time, he better have my chocolate lmao. & He rubs my belly to help w/ the cramps. I’m not gonna shooo him away for the week saying “you’re not ready for all this..” He’s grown, he took health lol….& if i walked into the bathroom & saw a ‘crime scene’ in the toilet i’ll make a fuss too! I’ve been dealing w/ my own period for years, i don’t want to see anyone else’s. Especially if the person is one of those messy ones ugh….But coming from a marketing standpoint, they have to make things look appealing to draw people in. So a woman bent over from cramps probably won’t be a good marketing tool lol

    • Note to self: Demand Nutella and belly rubs from boyfriend during lady week…

  • bluekissess

    My issue is why are feminine products so expensive?

    • Candacey Doris

      Because they know we need them and they have us by our nonexistent balls. What are you going to do, go without?

      • There are alternatives to disposable protection.

        • Candacey Doris

          Yeah. But not as convenient.

      • bluekissess

        I had to read my comment again to make sure I stated that I wanted to live without. I just asked why is it so expensive

        • I was in target thinking this the other day. They do have us by the ovaries though. Not only do you have to budget for grocery, bills, and entertainment, but lady stuff too! LOL…I want to know these alternatives…

        • Candacey Doris

          And that was an answer. They now that there are few convenient alternatives and you have to use SOMETHING.

    • c4gray

      Get the moon cup or diva cup. Saves you money!

      • Candacey Doris

        The cups feel too weird for me to use regularly.