Go Digital: Web Tools For Every Business

October 4, 2012  |  

Image: Pixland

Nowadays small business is turning to social media to promote and grow their  businesses. In fact, it is estimated that more than nine million small businesses use Facebook.

But there is more than just Facebook. Inc.com lists “7 Web Tools Every Start-up Needs.”

1. ZenDesk

This customer service engine seems to pop up everywhere, which makes sense: It’s used by about 20,000 companies and 65 million users. You can integrate the service into your own site, so when a customer has a complaint or support issue, you can track the ticket. Best part: The service works through multiple channels like Facebook, Twitter, and on mobile devices.

2. FreshBooks

Instead of offering a cheaper alternative to QuickBooks Online, this service includes features small businesses need, like a way to generate an estimate on services (branded with your logo). Then, when you send out the estimate, the customer can go to Freshbooks and approve (or request changes to) the estimate.

3. MailChimp

MailChimp is more than just a way to send out an email newsletter. You can import your contacts and create email marketing campaigns, but the real power is in tracking your success. For example, you can see who has opened your newsletters, and then decide to target those customers for a more aggressive campaign.

4. Google Analytics

Still using a simple hit counter your ISP loaded for you automatically? That can tell you a simple count for visits, but Google Analytics goes much further. You can find out how long people are staying on your site (that measures engagement) and see which pages are getting the most traction.

5. Sprout Social

Most small companies understand how important it is to “Tweet” their own horns about company services and major news. Sprout Social makes this much easier.

6. Shopify                                           

Shopify is one of the best e-commerce options and integrates with many other Web services.

7. GeckoBoard

It’s a business dashboard that shows site traffic levels, Salesforce success, MailChimp campaigns, and many other data metrics. You can run the site in a tab and see, at a glance, how your entire company is doing.

Are there any digital tools you would add to the mix?

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