If you’re like me, your product junkie tendencies don’t simply stop at haircare products. Any kind of news flash on the latest gizmo or gadget sends you into a cold, junkie sweat (shivers and all). I had a moment like that the other night when reading through the October 2012 issue of Allure Magazine. One of their cover articles, “18 Real Breakthroughs” immediately caught my attention, because it included, among them, split-end fixers. I’m a sucker for anything claiming to mend split ends, even though I know that any such “fix” is temporary.
As luck would have it, that very same article also covered the debut of a brand new flat iron that claims to repair damaged hair. This of course is one of the other topics that I am constantly baited for as a natural who also loves to wear her hair straight (but rarely does so). Flat iron technology has improved over the years, it’s true. From ceramic and tourmaline, to ionic and infrared heat, the science of hair has taught us that although our hair naturally has a positive electrical charge, the negative ions emitted from these flat irons (and blow dryers) smooth the cuticle layer leaving it shiny (dull and damaged hair is the result of rough and frazzled cuticles, with shingles lifted like a house ravaged by a tornado). But over time, repeated use can end up having deleterious effects on any positive benefits that we may have gained. We’ve also learned that Keratin can be a good way to fortify our strands, but on the other hand, bonding it into our hair at temperatures of 450 degrees will likely leave our hair heat damaged over time. Even still, read any of the reviews by women who use flat irons — and you will see that they have their faves, Sedu, Chi, GHD, Croc, you name it — for those of us who are obsessed with heat styled sleekness, we’re not likely to give them up any time soon. So what gives?
Enter the Coolway flat iron. According to their website, the Coolway flat iron actually infuses hydration into the strand, effectively straightening hair at under 300 degrees, where conventional flat irons would use temps of 350 degrees or higher to achieve the same look. The creators of the Coolway flat iron state that its magic lies in a combination of their “patent pending °Coolway Transform Spray and AutoSense Styler.
Hair transformation begins with the Coolway Transform Spray that works by infusing moisture deeply into your hair, locking in hydration so hair is always moisturized. Transform also allows you to style your hair using low heat under 299°F at the precise temperature for your hair needs, ensuring you do not damage your hair with high heat tools. With more moisture in your hair, blow drying time is cut in half as heat is now transferred efficiently through the hair.
The website goes on to state that “smooth, damage-free results are guaranteed with the °Coolway AutoSense Styler that uses low heat, always below 299°F, proven non damaging for all hair types. Unlike typical (and damaging) flat irons working at temperatures of over 400°F, the AutoSense Styler low heat does not evaporate the moisture within hair. Instead, it measures hair’s moisture level and automatically sets to the correct temperature, working to seal in moisture while styling and protecting the hair. With °Coolway, Your hair will be fuller, healthier, stronger, and frizz-free.” Notice that clever marketing? They don’t even call it a flat iron.
Further, the website reports that studies done by an independent leading US testing lab, showed a 300% increase in Hair Strength, a 75% reduction in Hair Breakage, and a 50% reduction in Hair Frizz, with “all hair types” being tested before and after 8 applications of °Coolway.”
Heat straightened hair without the damage? Hair repaired from the inside out? Sounds like the business to me. But will it work? And is it really effective on kinky/curly hair types?
Well, right now, Coolway is offering a 30 day free trial for their AutoSense Styler for anyone who might be interested in giving their product a test run. The jury is still out on this one, but I must admit, I’m tempted to give it a try. As they say, “Fortune Favors the Bold” and there is only one way to find out, right?
Does the Coolway flat iron sound interesting to you? Would you be willing to give it a try?
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