Maryland-based eco-luxury beauty brand, Shea Radiance, recently celebrated the launch of their hair care products in Target stores nationwide. Husband and wife team Shola and Funlayo Alabi couldn’t have been more pleased to see the fruits of their labor of love come to fruition. From home-based business to major beauty brand, Shea Radiance has grown by leaps and bounds since its start in 2005.
We caught up with Funlayo, who acts as the company’s President and Creative Director, to discuss how they built their brand, and to get her insider tips on fall and winter skin care.
Madame Noire: How would you describe Shea Radiance’s products to someone who is hearing about your company for the first time?
Funlayo Alabi: Eco-Chic, Luxurious, Effective Shea Butter based hair and body products
MN: Before founding Shea Radiance, you and your husband were experimenting with raw shea butter as a solution to your own children’s skincare issues. Did you have any prior experience in the beauty industry before then?
FA: Technically no, we both have IT backgrounds, but we had a passion to create unique products that we could not find in the market. Not having prior industry experience really helped us think and formulate outside the box.